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Swipe Serum Non-Acnegenic Foundation 3P Coachella dupes and alternatives Tower 28 Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 13W Fair Ivory

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
93
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
85out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
63
Skin (Skin suitability)
73
Best price
$52SephoraSephora
Costs $16 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Vanilla LG6
    Shade match 91
    $34Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: light skin w/golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Palladio Beauty

    Build + Blend Foundation Stick

    Porcelain
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$21.01 less (58%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $12$16Ulta BeautyUlta Beauty$24 less (67%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  4. #6 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  5. Shade match 77
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: fair with cool undertone

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral fair light

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    10 Ivory
    Shade match 83
    $18.99Ulta BeautyUlta Beauty$17.01 less (47%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claimContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · about-face

    THE PERFORMER Skin-Focused Foundation

    F2OLIVE
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with olive undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. #12 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    11 Fair Neutral
    Shade match 83
    $8Ulta BeautyUlta Beauty$28 less (78%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Essence

    Foundation Stick

    30
    Shade match 95
    $6.99Ulta BeautyUlta Beauty(product price)$29.01 less (81%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  12. #14 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte130 Porcelaine D'Ivoire( N)
    Shade match 87
    $53SephoraSephoraCosts $17 more

    Matches: Same warm undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    68

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. Shade match 93
    $68SephoraSephoraCosts $32 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: Fair peach undertone

    Medium confidence· Digital match

    View match
  14. #16 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $68SephoraSephoraCosts $32 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: Fair to light warm undertone

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Warm
    Shade match 90
    $52Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    68

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3P Coachella (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    95 Ivoire W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 95 Ivoire W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

  3. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

  4. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

  5. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 13W Fair Ivory, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella. Every attribute compared, with its share of the score.

ComparedYour shade3P CoachellaClosest shade match13W Fair IvoryScore
Shade match55% of overall95
Colour93#edd9c1#f5dfc8Very close colourColour difference 1.8 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveDryMarketed for different skin types
Overall match 83/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 13W Fair Ivory.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y1, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella. Every attribute compared, with its share of the score.

ComparedYour shade3P CoachellaClosest overall alternativeY1Score
Shade match55% of overall90
Colour85#edd9c1#f8dfc9Close colourColour difference 3.0 (0 is identical)
Depth94Very fairVery fairSameDepth difference: 3.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared63
Longevity9016-hour wear18-hour wearClose18-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y1.

Same or better

  • Same warm undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim 18-hour wear
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Where to buy

Closest shade match

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 13W Fair Ivory

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y1

Best price
$52SephoraSephora
Costs $16 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.