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Swipe Serum Non-Acnegenic Foundation 2C Carlsbad dupes and alternatives Tower 28 Beauty

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Very Fair Cool

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$20 less (56%)

Your shade $36 at Sephora

Closest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 00C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
79
Wear (Wear & performance)
87
Skin (Skin suitability)
68
Best price
$42Ulta BeautyUlta Beauty
Costs $6 more

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haleys Beauty

    Re-form Luminous Skin Foundation

    1.75 Fair - Cool
    Shade match 93
    $39Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame cool undertoneSame radiant finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Retailer shade note: 1.75 Fair - Cool

    Medium confidence· Digital match

    View match
  2. #4 · Haleys Beauty

    Re-form Luminous Skin Foundation

    2.15 Fair/Light Neutral
    Shade match 86
    $39Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: 2.15 Fair/Light Neutral

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Fair Porcelain
    Shade match 81
    $39Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Contains listed fragrance

    Retailer shade note: very fair complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  4. #6 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    1C Ultimate
    Shade match 96
    $47Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair cool

    High confidence· Digital match

    View match
  5. Shade match 95
    $63SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: most fair with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 86
    $56SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $63SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very fair with cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $36SephoraSephoraSame price

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    1 Neutral
    Shade match 84
    $52SephoraSephoraCosts $16 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fairest with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 87
    $34Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 86
    $32SephoraSephora$4 less (11%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral fair

    Medium confidence· Digital match

    View match
  12. Shade match 78
    $52SephoraSephoraCosts $16 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    73

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: fair yellow

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $36SephoraSephoraSame price

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Airbrush Flawless Foundation

    1 Cool
    Shade match 97
    $52SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    48
    Wear & performance
    59
    Skin suitability
    68

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 89
    $63SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $63SephoraSephoraCosts $27 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 2C Carlsbad (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 10.5 Light

    • Very close colour
    • Very fair · Cool undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Very close colour
    • Very fair · Cool undertone

    $32

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Very close colour
    • Very fair · Cool undertone

    $16.99

  4. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    330 Ivory

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 330 Ivory

    • Looks identical
    • Very fair

    $15.99

  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Close colour
    • Very fair · Cool · pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2C Carlsbad. Every attribute compared, with its share of the score.

ComparedYour shade2C CarlsbadClosest shade matchVery Fair CoolScore
Shade match55% of overall98
Colour96#f5e0cd#fae2ceLooks identicalColour difference 1.2 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Very Fair Cool.

Same or better

  • $20 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Why the closest overall alternative works

Rabanne Fresh Touch 24H Radiant Foundation in 00C, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 2C Carlsbad. Every attribute compared, with its share of the score.

ComparedYour shade2C CarlsbadClosest overall alternative00CScore
Shade match55% of overall97
Colour95#f5e0cd#f3dec8Looks identicalColour difference 1.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared87
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 00C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Very Fair Cool

Best price
$16Ulta BeautyUlta Beauty
$20 less (56%)

Your shade $36 at Sephora

Closest overall alternative

Rabanne Fresh Touch 24H Radiant Foundation 00C

Best price
$42Ulta BeautyUlta Beauty
Costs $6 more

Your shade $36 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.