Very fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
16 of 30 matches
Only showing matches with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $36 at Sephora
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at Walmart
Walgreens$17.99View at WalgreensThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $36 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $3 moreMatches: Same warm undertoneSame radiant finishSame medium coverage
No material differences in the data we have.
Close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: 2.25 Light - Warm
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautySephoraCosts $3 moreMatches: Same warm undertoneSame radiant finishSame medium coverage
Differences: Contains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta BeautyCosts $6 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly cooler undertone
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $16 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Slightly deeperNatural rather than radiant finishContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $6 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly cooler undertone
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair to light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $23 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Olive rather than warm undertoneNatural rather than radiant finishDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel
Retailer shade note: light shade for fair skin
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$59View at Ulta BeautyUlta Beauty(product price)$28 less (78%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Slightly deeperNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at TargetWalgreens$8View at WalgreensWalmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty$17.01 less (47%)Matches: Very close colourSame medium coverageClaims not settling into lines
Differences: Natural rather than radiant finishNo long-wear claimContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyWalgreens$19.99View at WalgreensCVS$21.39View at CVSSephoraCosts $19 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: L3 - Light with warm undertones, and a light yellow tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$28 less (78%)Matches: Same warm undertoneSame medium coverageClaims not settling into lines
Differences: Slightly deeperNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonUlta Beauty$21.01 less (58%)Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperContains listed fragrance
Close colour · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephoraCosts $19 moreMatches: Same warm undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: L3.75 - light with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sSephora$4 less (11%)Matches: Same medium coverageBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: neutral fair light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$11 less (31%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 14 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 5W Del Mar (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
140
$30
Nougatine
C2
$16.99
Very Light 4
$22
100W
$24
011 Vanilla
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Instant Age Rewind Eraser Treatment Foundation in 110, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 5W Del Mar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Instant Age Rewind Eraser Treatment Foundation in 110.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y2, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 5W Del Mar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y2.
5 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Maybelline Instant Age Rewind Eraser Treatment Foundation 110
WalmartYour shade $36 at Sephora
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y2
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
