Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $36 at Sephora
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$8 less (22%)Matches: Very close colourSame cool undertoneSame radiant finish
Differences: Not marketed for sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: espresso - rich brown skin with pink undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$18.01 less (50%)Matches: Similar undertone (neutral vs cool)Same radiant finishClaims a skin-like finish
Differences: Full rather than medium coverageContains drying alcohol
Close colour · Radiant · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSSephoraCosts $16 moreMatches: Same radiant finishSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelContains drying alcohol
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: very deep neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Same radiant finishSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertone
Close colour · Radiant · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Same radiant finishBoth claim 12-hour wearClaims not settling into lines
Differences: Neutral rather than cool undertoneLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same cool undertoneSame radiant finishClaims a blurring effect
Differences: Full rather than medium coverage
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$19.01 less (53%)Matches: Same cool undertoneSame radiant finishClaims a skin-like finish
Differences: Light rather than medium coverageNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at Walmart
Target$13.99View at TargetUlta Beauty$16.99View at Ulta BeautyWalgreens$16.99View at WalgreensCVS$16.99View at CVSSephoraCosts $19 moreMatches: Same cool undertoneBoth claim 16-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: D8 - very deep with cool undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraSephoraCosts $4 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Retailer shade note: rich skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$8 less (22%)Matches: Same radiant finishSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNot marketed for sensitive skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for sensitive skin
Retailer shade note: coffee - rich brown skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$20 less (56%)Matches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Matte rather than radiant finishNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No long-wear claim · Not marketed for sensitive skin
Retailer shade note: very rich neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephoraCosts $19 moreMatches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: D8 - very rich deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$1 less (3%)Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $13 moreMatches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very rich deep skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Matte rather than radiant finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: very rich with cool undertones for all-over
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same medium coverageClaims a skin-like finishClaims not settling into lines
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $6 moreMatches: Same cool undertoneClaims a skin-like finishClaims a blurring effect
Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$28 less (78%)Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $24 moreMatches: Same medium coverageClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: rich neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNot marketed for sensitive skinContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $3 moreMatches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: very rich with red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$21.01 less (58%)Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneContains listed fragrance
Close colour · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Contains listed fragrance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautySephoraCosts $8 moreMatches: Same medium coverageClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finishDoes not claim a lightweight feel
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same medium coverageClaims a skin-like finishClaims transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: for rich deep skintones with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraSame priceMatches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNot marketed for sensitive skin
Slight colour difference · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for sensitive skin
Retailer shade note: very rich - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephora$18.01 less (50%)Matches: Claims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage
Retailer shade note: very deep, neutral undertones
Medium confidence· Digital match
ONE/SIZE Turn Up the Base Full Beat Waterproof Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$17.99View at SephoraShowing 12 of 29 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20R Zzyzx (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW65
$30
Chocolate Chip 8.7 Red
$31
7N1
$34
30NC
$30
9N
$38
Ganache
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Cool, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20R Zzyzx. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Cool.
7 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
SephoraYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
