Swipe Serum Non-Acnegenic Foundation 0.5C Big Bear dupes and alternatives Tower 28 Beauty
4.0 (441)·Very fair · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
81
Finish & visual result
100
Wear & performance
53
Skin suitability
68
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Differences: Slightly deeper· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
79
Finish & visual result
91
Wear & performance
60
Skin suitability
0
Close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 0.5C Big Bear (Very fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 20N Light Neutral, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear. Every attribute compared, with its share of the score.
ComparedYour shade0.5C Big BearClosest shade match20N Light NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#f5e7dc#f9e9dfLooks identicalColour difference 1.3 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, combination, oilyMarketed for different skin types
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Haleys Beauty Re-form Luminous Skin Foundation in 1.75 Fair - Cool, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 0.5C Big Bear. Every attribute compared, with its share of the score.
ComparedYour shade0.5C Big BearClosest overall alternative1.75 Fair - CoolHow they compareScore
Shade match55% of overall95
Colour60%92#f5e7dc#fae7d9Very close colourColour difference 2.0 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
