Medium tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $20 moreMatches: Same olive undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: medium-deep with olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Same olive undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: tan olive
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$2 less (6%)Matches: Same olive undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: olive undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautySame priceMatches: Same radiant finish
Differences: Neutral rather than olive undertoneNo long-wear claimDoes not claim a lightweight feel
Close colour · Radiant finish
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
TFIT Radiance Fit Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta BeautyCosts $3 moreMatches: Same radiant finishSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertone
Close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: 6.50 Tan - Warm
Medium confidence· Digital match
Haleys Beauty Re-form Luminous Skin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyUlta BeautyCosts $7 moreMatches: Both claim 16-hour wearClaims transfer resistanceBoth claim a lightweight feel
Differences: Neutral rather than olive undertoneNatural rather than radiant finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage
Retailer shade note: medium to tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta Beauty$21.60 less (60%)Matches: Both claim a lightweight feel
Differences: Luminous rather than radiant finishBuildable rather than medium coverage
Slight colour difference · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Buildable rather than medium coverage
Medium confidence· Digital match
SIIA Cosmetics Luminous Longwear Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautySephoraCosts $3 moreMatches: Claims a skin-like finishBoth claim 12-hour wearBoth claim a lightweight feel
Differences: Neutral rather than olive undertoneNatural rather than radiant finishBuildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: Medium deep shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$15.01 less (42%)Matches: Same radiant finish
Differences: Slightly lighterSlightly warmer undertoneLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at Walmart
Target$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta Beauty
CVS$21.59View at CVS
Walgreens$21.99View at WalgreensWalmart$31.94View at WalmartSephora$2 less (6%)Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear
Differences: Neutral rather than olive undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish
Retailer shade note: neutral undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $16 moreMatches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear
Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: tan deep with warm bronze undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta BeautyCosts $34 moreMatches: Same medium coverageBoth claim a lightweight feel
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephoraCosts $16 moreMatches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: tan with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyTarget$6 less (17%)Matches: Claims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetWalmart$21.03 less (58%)Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartWalgreens$19.99View at WalgreensWalmart$21.03 less (58%)Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartWalgreens$19.99View at WalgreensSephoraCosts $19 moreMatches: Same radiant finishSame medium coverageAdds SPF 45
Differences: Slightly lighterNeutral rather than olive undertoneNo long-wear claim
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium tan with neutral, subtle golden undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$24 less (67%)Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$27.26 less (76%)Matches: Same radiant finishClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperLight rather than medium coverageNo long-wear claim
Slight colour difference · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8.74View at Ulta BeautyCVS$11.99View at CVSSephoraCosts $16 moreMatches: Same medium coverageClaims a blurring effectBoth claim 16-hour wear
Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: tan with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautySephoraCosts $11 moreMatches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: medium-deep warm
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (44%)Matches: Claims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: warm mid-brown with soft depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty$23.41 less (65%)Matches: Claims a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97 · out of stockView at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSSephoraCosts $8 moreMatches: Same medium coverageClaims transfer resistance
Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$23.41 less (65%)Matches: Claims a blurring effectClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finishLight rather than medium coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Light rather than medium coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty(product price)$11 less (31%)Matches: Very close colourClaims transfer resistanceClaims not settling into lines
Differences: Slightly lighterSlightly warmer undertoneMatte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: medium deep with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (31%)Matches: Claims transfer resistanceClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly deeperNeutral rather than olive undertoneMatte rather than radiant finish
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same medium coverageClaims transfer resistance
Differences: Slightly lighterNeutral rather than olive undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12O Napa (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 8.1 O
$32
16O
$30
Sand
$12
3N54
$35
400W
$24
8
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Acne Solutions Liquid Makeup Foundation in CN 90 Sand, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12O Napa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Acne Solutions Liquid Makeup Foundation in CN 90 Sand.
9 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Youngblood Loose Mineral Foundation in Tawnee, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12O Napa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youngblood Loose Mineral Foundation in Tawnee.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Clinique Acne Solutions Liquid Makeup Foundation CN 90 Sand
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Youngblood Loose Mineral Foundation Tawnee
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
