Swipe Serum Non-Acnegenic Foundation 12N Malibu dupes and alternatives Tower 28 Beauty
4.0 (441)·Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Looks identical · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, golden undertone
Differences: Slightly lighter· Slightly warmer undertone· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
91
Wear & performance
60
Skin suitability
68
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, golden undertone
$25Ulta Beauty(product price)$11 less (31%)4.4 (33)
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly lighter· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
42
Wear & performance
68
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with neutral undertone
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12N Malibu (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
TIRTIR Mask Fit Red Cushion in 31N FRENCH BEIGE, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12N Malibu. Every attribute compared, with its share of the score.
ComparedYour shade12N MalibuClosest shade match31N FRENCH BEIGEHow they compareScore
Shade match55% of overall98
Colour60%97#c9a277#c6a175Looks identicalColour difference 0.9 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared43
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared58
Longevity30%6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 7, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12N Malibu. Every attribute compared, with its share of the score.
ComparedYour shade12N MalibuClosest overall alternative7How they compareScore
Shade match55% of overall93
Colour60%88#c9a277#d0a073Very close colourColour difference 2.5 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $6 more
