Swipe Serum Non-Acnegenic Foundation 6P Encinitas dupes and alternatives Tower 28 Beauty
4.0 (441)·Fair · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Neutral rather than warm undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
68
Wear & performance
40
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Not marketed for sensitive skin
Score details
Shade match
84
Finish & visual result
70
Wear & performance
73
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium with neutral undertones
Differences: Slightly cooler undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
75
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Claims a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than warm undertone· Natural matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
52
Wear & performance
67
Skin suitability
68
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Natural matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: light cool with neutral undertones
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
43
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for light skin with warm yellow undertones
Differences: Slightly lighter· Natural rather than radiant finish· No long-wear claim
Score details
Shade match
80
Finish & visual result
76
Wear & performance
40
Skin suitability
0
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than warm undertone· Natural rather than radiant finish
Score details
Shade match
73
Finish & visual result
68
Wear & performance
80
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
$9Ulta Beauty(product price)$27 less (75%)4.3 (644)
Matches: Very close colour
Differences: Matte rather than radiant finish· Full rather than medium coverage· Does not claim a lightweight feel
Score details
Shade match
89
Finish & visual result
43
Wear & performance
60
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Claims not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
43
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: for light skin with neutral undertones
$25Ulta Beauty(product price)$11 less (31%)4.3 (340)
Matches: Very close colour· Claims transfer resistance· Claims not settling into lines
Differences: Slightly lighter· Slightly cooler undertone· Matte rather than radiant finish
Score details
Shade match
74
Finish & visual result
43
Wear & performance
58
Skin suitability
68
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · Contains listed fragrance
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 6P Encinitas (Fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 6P Encinitas. Every attribute compared, with its share of the score.
ComparedYour shade6P EncinitasClosest shade matchFair 15WHow they compareScore
Shade match55% of overall99
Colour60%98#e8d0b8#e7d0baLooks identicalColour difference 0.7 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Vanilla LG6, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 6P Encinitas. Every attribute compared, with its share of the score.
ComparedYour shade6P EncinitasClosest overall alternativeVanilla LG6How they compareScore
Shade match55% of overall98
Colour60%97#e8d0b8#ebd1b6Looks identicalColour difference 1.1 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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