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Swipe Serum Non-Acnegenic Foundation 14.5N Redondo dupes and alternatives Tower 28 Beauty

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect Blur Out Skin Tint Stick 016

The equivalent shade: scored on colour, depth and undertone only.

Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$17.51 less (49%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative: SIIA Cosmetics Luminous Longwear Liquid Foundation Americano

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Best price
$14.40Ulta BeautyUlta Beauty
$21.60 less (60%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DN8
    Shade match 92
    $49SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep neutral 8

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame radiant finish

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $32SephoraSephora$4 less (11%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral deep

    Medium confidence· Digital match

    View match
  4. Shade match 84
    $34SephoraSephora$2 less (6%)

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    15 Neutral
    Shade match 84
    $52SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Skin Silk Serum Foundation

    F14.9NC
    Shade match 84
    $15Ulta BeautyUlta Beauty(product price)$21 less (58%)

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly cooler undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: Tan-dark skin tone, neutral-cool olive undertone

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $32SephoraSephora$4 less (11%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: neutral chestnut

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Neutral
    Shade match 81
    $52SephoraSephoraCosts $16 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 76
    $69Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Same radiant finish

    Differences: Slightly warmer undertoneLight rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: intense deep shade, golden undertone

    Medium confidence· Digital match

    View match
  10. Shade match 72
    $39SephoraSephoraCosts $3 more

    Matches: Same radiant finishSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneContains listed fragrance

    Score details
    Shade match
    72
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    73

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Contains listed fragrance

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  11. #13 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Dark
    Shade match 83
    $45Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: No long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: deep with neutral-cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $39.50SephoraSephoraCosts $3.50 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    70

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: very deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match
  13. Shade match 90
    $38Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    68

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    35N Victorious
    Shade match 85
    $47SephoraSephoraCosts $11 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  15. #17 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Deep/Dark
    Shade match 81
    $11.99CVSCVS$24.01 less (67%)

    Matches: Same neutral undertoneSame radiant finishClaims not settling into lines

    Differences: Slightly lighterLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $18.49Ulta BeautyUlta Beauty(product price)$17.51 less (49%)

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: deep tan with warm yellow undertone

    Medium confidence· Digital match

    View match
  17. Shade match 79
    $41Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    68

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  18. Shade match 79
    $72Ulta BeautyUlta BeautyCosts $36 more

    Matches: Same neutral undertoneSame medium coverageBoth claim a lightweight feel

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Yepoda

    The Dewy Day

    8W
    Shade match 73
    $39SephoraSephoraCosts $3 more

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim a lightweight feel

    Differences: Slightly deeperSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Deep dark shade with warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 80
    $39.50SephoraSephoraCosts $3.50 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    70

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: deep neutral skin with subtle red undertones

    Medium confidence· Digital match

    View match
  21. #23 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW8
    Shade match 74
    $49SephoraSephoraCosts $13 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep warm 8

    Medium confidence· Digital match

    View match
  22. Shade match 83
    $44SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneSame medium coverageClaims transfer resistance

    Differences: Natural rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  23. #25 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW6.5
    Shade match 73
    $49SephoraSephoraCosts $13 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep warm 6.5

    Medium confidence· Digital match

    View match
  24. #26 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DC8
    Shade match 73
    $49SephoraSephoraCosts $13 more

    Matches: Same radiant finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep cool 8

    Medium confidence· Digital match

    View match
  25. Shade match 85
    $39SephoraSephoraCosts $3 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNatural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Yepoda

    The Dewy Day

    6W
    Shade match 71
    $39SephoraSephoraCosts $3 more

    Matches: Claims a skin-like finishBoth claim 12-hour wearBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    71
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Dark shade with warm undertones

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $69Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel

    Differences: Matte rather than radiant finishBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    73
    Skin suitability
    68

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: dark-deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  28. Shade match 73
    $41Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same medium coverageClaims a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish

    Retailer shade note: dark olive

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14.5N Redondo (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 450

    • Close colour
    • Deep tan · Neutral undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 3

    • Close colour
    • Deep · Neutral undertone

    $22

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.8 N

    • Close colour
    • Deep tan · Olive · neutral olive undertone

    $32

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Slight colour difference
    • Deep tan · Neutral undertone

    $36

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    560 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 560 Suede C

    • Close colour
    • Deep tan · Cool undertone

    $32

  6. CoverGirl TruBlend Undercover Concealer

    Golden Caramel

    CoverGirl TruBlend Undercover Concealer, shade Golden Caramel

    • Close colour
    • Deep tan · Warm · golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 016, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14.5N Redondo. Every attribute compared, with its share of the score.

ComparedYour shade14.5N RedondoClosest shade match016Score
Shade match55% of overall95
Colour93#8a6747#8a6340Very close colourColour difference 1.8 (0 is identical)
Depth97Deep tanDeepCloseDepth difference: 1.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 016.

Same or better

  • $17.51 less
  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

SIIA Cosmetics Luminous Longwear Liquid Foundation in Americano, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14.5N Redondo. Every attribute compared, with its share of the score.

ComparedYour shade14.5N RedondoClosest overall alternativeAmericanoScore
Shade match55% of overall84
Colour87#8a6747#926641Very close colourColour difference 2.8 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SIIA Cosmetics Luminous Longwear Liquid Foundation in Americano.

Same or better

  • $21.60 less
  • Very close colour
  • Luminous finish instead of radiant
  • Buildable rather than medium coverage
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Milani Conceal + Perfect Blur Out Skin Tint Stick 016

Match price
$18.49Ulta BeautyUlta Beauty
$17.51 less (49%)

Your shade $36 at Sephora · product price; shade not separately priced

Closest overall alternative

SIIA Cosmetics Luminous Longwear Liquid Foundation Americano

Best price
$14.40Ulta BeautyUlta Beauty
$21.60 less (60%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.