Swipe Serum Non-Acnegenic Foundation 10P Laguna dupes and alternatives Tower 28 Beauty
4.0 (441)·Light medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$18.99Ulta Beauty(product price)$17.01 less (47%)4.2 (18,317)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than radiant finish· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
76
Wear & performance
40
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Claims transfer resistance
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Does not claim a lightweight feel
Score details
Shade match
90
Finish & visual result
76
Wear & performance
54
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same medium coverage· Claims transfer resistance
Differences: Olive rather than warm undertone· Natural rather than radiant finish· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
76
Wear & performance
54
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 10P Laguna (Light medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rabanne Fresh Touch 24H Radiant Foundation in 40W, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 10P Laguna. Every attribute compared, with its share of the score.
ComparedYour shade10P LagunaClosest match40WHow they compareScore
Shade match55% of overall99
Colour60%98#d8af83#d5ad82Looks identicalColour difference 0.7 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared87
Longevity30%8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type100%68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $33 more
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