Swipe Serum Non-Acnegenic Foundation 9O Huntington dupes and alternatives Tower 28 Beauty
4.0 (441)·Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Slightly warmer undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
$20.99Ulta Beauty(product price)$15.01 less (42%)4.3 (8,122)
Matches: Same radiant finish
Differences: Slightly warmer undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
79
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
80
Finish & visual result
68
Wear & performance
80
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
68
Wear & performance
80
Skin suitability
0
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for sensitive skin
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 9O Huntington (Light medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Kosas Revealer Skin-Improving Foundation SPF 25 in Light Medium Neutral Olive 210, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 9O Huntington. Every attribute compared, with its share of the score.
ComparedYour shade9O HuntingtonClosest shade matchLight Medium Neutral Olive 210How they compareScore
Shade match55% of overall96
Colour60%94#d2b48e#d2b893Very close colourColour difference 1.6 (0 is identical)
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 81/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TFIT Radiance Fit Serum Foundation in N01 Linen, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 9O Huntington. Every attribute compared, with its share of the score.
ComparedYour shade9O HuntingtonClosest overall alternativeN01 LinenHow they compareScore
Shade match55% of overall88
Colour60%93#d2b48e#d2b08bVery close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 1 of 4 compared100
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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