Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $2 moreMatches: Near-identical swatch colourSame warm undertoneSame radiant finish
Differences: Light rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: medium tan, warm
Medium confidence· Digital match
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo long-wear claim
Looks identical · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: medium to tan shade, neutral undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: Medium deep shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta BeautyCosts $5 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)$15.01 less (42%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: Light rather than medium coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartUlta Beautyfrom $20.99 · product priceView at Ulta Beauty
CVS$21.59View at CVS
Walgreens$21.99View at WalgreensWalmart$31.94View at Walmart
Target$25.51 less (71%)Matches: Very close colourSame warm undertoneSame radiant finish
Differences: Light rather than medium coverageNo long-wear claimNot marketed for sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at TargetCVS$11.99View at CVSSephoraCosts $13 moreMatches: Very close colourSame radiant finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneLight rather than medium coverageNot marketed for sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: Medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: warm hazelnut
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$28 less (78%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: tan with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVS
AmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Very close colourSame radiant finishBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneLight rather than medium coverageNot marketed for sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: Medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49View at Ulta BeautyUlta Beauty$24 less (67%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$4 less (11%)Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: neutral golden tan
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$17.51 less (49%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim
Retailer shade note: tan with yellow undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty$27.26 less (76%)Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines
Differences: Light rather than medium coverageNo long-wear claimNot marketed for sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8.74View at Ulta BeautyCVS$11.99View at CVSTarget$25.51 less (71%)Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish
Differences: Light rather than medium coverageNo long-wear claimNot marketed for sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at TargetCVS$11.99View at CVSSephora$4 less (11%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: tan with yellow undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $16 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin
Retailer shade note: tan deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No long-wear claim
Retailer shade note: medium tan, neutral undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (44%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: warm mid-brown with soft depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium tan, neutral golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $8 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$1 less (3%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishLight rather than medium coverageNot marketed for sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: tan with warm golden undertones
High confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beauty$35View at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$4 less (11%)Matches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: neutral almond
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $3 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim 12-hour wear
Differences: Slightly cooler undertoneNatural rather than radiant finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Buildable rather than medium coverage
Retailer shade note: Medium deep shade with cool undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than warm undertoneNatural rather than radiant finishLight rather than medium coverage
Looks identical · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$17.80 less (49%)Matches: Very close colourBoth claim a lightweight feel
Differences: Neutral rather than warm undertoneNatural rather than radiant finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautyUlta BeautyCosts $5 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: medium deep with warm neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin · Contains drying alcohol
Retailer shade note: tan skin with warm peach undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sShowing 12 of 29 matches
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14W Ojai (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
35.5 Rich
$30
Deep 1
$22
460 Suede W
$32
410N
$24
Warm Honey
415 Honey
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel LES BEIGES Water-Fresh Complexion Touch in BO73, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in BO73.
7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Youngblood Loose Mineral Foundation in Toffee, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youngblood Loose Mineral Foundation in Toffee.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Chanel LES BEIGES Water-Fresh Complexion Touch BO73
Ulta BeautyYour shade $36 at Sephora
Youngblood Loose Mineral Foundation Toffee
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
