Swipe Serum Non-Acnegenic Foundation 11O La Quinta dupes and alternatives Tower 28 Beauty
4.0 (441)·Medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same radiant finish· Same medium coverage
Differences: Neutral rather than olive undertone· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
86
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium tan with neutral, subtle golden undertones
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, golden undertone
Differences: Slightly lighter· Slightly warmer undertone· Light rather than medium coverage
Score details
Shade match
72
Finish & visual result
91
Wear & performance
60
Skin suitability
68
Close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Light rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense medium shade, golden undertone
Matches: Very close colour· Same medium coverage· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than radiant finish· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
76
Wear & performance
54
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin
$20.99Ulta Beauty(product price)$15.01 less (42%)4.3 (8,122)
Matches: Same radiant finish
Differences: Slightly deeper· Slightly warmer undertone· Light rather than medium coverage
Score details
Shade match
75
Finish & visual result
91
Wear & performance
40
Skin suitability
68
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains drying alcohol
$20Ulta Beauty(product price)$16 less (44%)4.5 (18)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than radiant finish
Score details
Shade match
78
Finish & visual result
62
Wear & performance
80
Skin suitability
0
Close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin
Retailer shade note: golden neutral with warm depth
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 11O La Quinta (Medium · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Tan Neutral Olive 260, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 11O La Quinta. Every attribute compared, with its share of the score.
ComparedYour shade11O La QuintaClosest matchMedium Tan Neutral Olive 260How they compareScore
Shade match55% of overall93
Colour60%89#c2a174#c8a074Very close colourColour difference 2.4 (0 is identical)
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, dry, combinationMarketed for different skin types
Overall match 79/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $2 more
