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Swipe Serum Non-Acnegenic Foundation 17R Santa Ynez dupes and alternatives Tower 28 Beauty

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Deep 4

The equivalent shade and the most similar foundation overall.

Overall match
85out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
68
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Deep Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: deep with neutral to red undertone for dark skin

    Medium confidence· Digital match

    View match
  2. #3 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Dark
    Shade match 93
    $45Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same radiant finish

    Differences: No long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim

    Retailer shade note: deep with neutral-cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 78
    $50SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    73

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: Very deep with warm undertones

    High confidence· Digital match

    View match
  4. Shade match 84
    $48SephoraSephoraCosts $12 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: tan-deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $12.99Ulta BeautyUlta Beauty(product price)$23.01 less (64%)

    Matches: Very close colourSame cool undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    56
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural finish

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: cool deep

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Timeless Hydrating Foundation

    54H Deep Honey
    Shade match 73
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourClaims a blurring effectBoth claim 12-hour wear

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    68

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51N deep neutral
    Shade match 94
    $40Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than radiant finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    0

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW8
    Shade match 75
    $49SephoraSephoraCosts $13 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: deep warm 8

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 17R Santa Ynez (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6.5N

    • Very close colour
    • Deep · Cool undertone

    $38

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    560 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 560 Suede C

    • Close colour
    • Deep tan · Cool undertone

    $32

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Looks identical
    • Deep · Neutral undertone

    $30

  4. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Very close colour
    • Deep tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 17R Santa Ynez. Every attribute compared, with its share of the score.

ComparedYour shade17R Santa YnezClosest matchMedium Deep 4Score
Shade match55% of overall95
Colour93#8f5d3c#8d5837Very close colourColour difference 1.8 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 4.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy Medium Deep 4

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.