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Swipe Serum Non-Acnegenic Foundation 3P Coachella dupes and alternatives Tower 28 Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol11Vegan7Cruelty-free3Oil-free0With SPF3Mineral9

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13 of 30

Only showing matches without silicones.

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 10 Larchmont

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
3P CoachellaChange shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Tower 28 Beauty
10 Larchmont
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Natural · Light coverage
Shade match
97out of 100
Colour
96
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Youngblood Loose Mineral Foundation Ivory

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tower 28 Beauty
3P CoachellaChange shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
Youngblood
Ivory
Depth and undertone: Very fair · Neutral
Finish and coverage: Buildable coverage
Overall match
86out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $14 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Vitamin Enriched Skin Tinted Moisturizer SPF 15

    Light 1
    Shade match 90
    $49Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same warm undertoneSame radiant finishBoth claim 12-hour wear

    Differences: Light rather than medium coverageContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    66
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: light warm beige

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BD01
    Shade match 92
    $81Ulta BeautyUlta BeautyCosts $45 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Vanilla LG6
    Shade match 91
    $34Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: light skin w/golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral
    Shade match 82
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: extra fair with neutral undertone for very pale skin

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1WARM
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  6. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    F2OLIVE
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    140 Ivoire (W)
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte130 Porcelaine D'Ivoire( N)
    Shade match 87
    $53SephoraSephoraCosts $17 more

    Matches: Same warm undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    68

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Matte rather than radiant finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier 0
    Shade match 93
    $68SephoraSephoraCosts $32 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: Fair peach undertone

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 87
    $53Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    68
    Skin suitability
    68

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  11. #13 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier I
    Shade match 92
    $68SephoraSephoraCosts $32 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: Fair to light warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3P Coachella (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    95 Ivoire W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 95 Ivoire W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    Ulta BeautyView at Ulta Beauty
  3. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 10 Larchmont, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella. Every attribute compared, with its share of the score.

ComparedYour shade3P CoachellaClosest shade match10 LarchmontScore
Shade match55% of overall97
Colour96#edd9c1#f2dec5Looks identicalColour difference 1.2 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 10 Larchmont.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone none vs moderate
View full match

Why the closest overall alternative works

Youngblood Loose Mineral Foundation in Ivory, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella. Every attribute compared, with its share of the score.

ComparedYour shade3P CoachellaClosest overall alternativeIvoryScore
Shade match55% of overall85
Colour91#edd9c1#f6dec6Very close colourColour difference 2.1 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 3.0
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 86/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Ivory.

Same or better

  • Very close colour
  • Buildable rather than medium coverage
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • No long-wear claim

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs none
View full match

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 10 Larchmont

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Youngblood Loose Mineral Foundation Ivory

Match price
$50Ulta BeautyUlta Beauty
Costs $14 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.