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Swipe Serum Non-Acnegenic Foundation 1N Big Sur dupes and alternatives Tower 28 Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Natural Matte Velvet Compact Foundation 00 IN

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Best price
$64SephoraSephora
Costs $28 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
91
Wear (Wear & performance)
72
Skin (Skin suitability)
73
Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Fair Neutral
    Shade match 94
    $42Ulta BeautyUlta BeautyCosts $6 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: extra fair with neutral undertone for very pale skin

    Medium confidence· Digital match

    View match
  2. #4 · Yepoda

    The Dewy Day

    1N
    Shade match 93
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Fair shade with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $36SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: fair-neutral

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $63SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1NEUTRAL
    Shade match 94
    $25Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $63SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: most fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    01N
    Shade match 93
    $24SephoraSephora$12 less (33%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Fair Ivory LN2
    Shade match 90
    $34Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same neutral undertoneSame medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 92
    $63SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $63SephoraSephoraCosts $27 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    73
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair to light with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 2
    Shade match 92
    $51.50Ulta BeautyUlta BeautyCosts $15.50 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    60
    Skin suitability
    68

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  12. Shade match 85
    $36SephoraSephoraSame price

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    0

    Very close colour · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: fair-warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 1N Big Sur (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 1

    • Very close colour
    • Very fair · Neutral undertone

    $22

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.5 N

    • Very close colour
    • Very fair · Neutral undertone

    $32

  3. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

  4. NARS Soft Matte Complete Concealer

    Vanilla

    NARS Soft Matte Complete Concealer, shade Vanilla

    • Close colour
    • Very fair · Neutral undertone

    $36

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    330 Ivory

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 330 Ivory

    • Looks identical
    • Very fair

    $15.99

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Natural Matte Velvet Compact Foundation in 00 IN, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 1N Big Sur. Every attribute compared, with its share of the score.

ComparedYour shade1N Big SurClosest shade match00 INScore
Shade match55% of overall96
Colour93#f3e3d4#f1dfd2Very close colourColour difference 1.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared63
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0SensitiveCombination, oilyMarketed for different skin types
Overall match 75/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 00 IN.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs none

Why the closest overall alternative works

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 1N Big Sur. Every attribute compared, with its share of the score.

ComparedYour shade1N Big SurClosest overall alternative1Score
Shade match55% of overall95
Colour93#f3e3d4#ebdccfVery close colourColour difference 1.8 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73SensitiveNormal, dry, sensitiveBoth marketed for sensitive skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Light rather than medium coverage
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

Dior Forever Natural Matte Velvet Compact Foundation 00 IN

Best price
$64SephoraSephora
Costs $28 more

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1

Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.