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Swipe Serum Non-Acnegenic Foundation 12.5N Mojave dupes and alternatives Tower 28 Beauty

Medium tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan1Cruelty-free1Oil-free0With SPF0Mineral2

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Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
12.5N MojaveChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Glossier
Medium Tan 2
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Youngblood Loose Mineral Foundation Tawnee

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tower 28 Beauty
12.5N MojaveChange shade
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Youngblood
Tawnee
Depth and undertone: Medium tan · Neutral
Finish and coverage: Buildable coverage
Overall match
89out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $14 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Youngblood

    Loose Mineral Foundation

    Toast
    Shade match 84
    $50Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: medium to tan shade, warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Yepoda

    The Dewy Day

    5N
    Shade match 93
    $39SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    87
    Skin suitability
    73

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: Medium deep shade with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Milk Makeup

    Hydro Grip 12-Hour Hydrating Gel Skin Tint

    10
    Shade match 81
    $38SephoraSephoraCosts $2 more

    Matches: Same radiant finishBoth claim 12-hour wearClaims not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    73

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage

    Retailer shade note: tan, warm

    Medium confidence· Digital match

    View match
  4. #6 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan 25 Olive
    Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    82
    Skin suitability
    68

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish

    Retailer shade note: tan olive

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium N230
    Shade match 86
    $16.99CVSCVS$19.01 less (53%)

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Medium Tan 1
    Shade match 82
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Olive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish

    Retailer shade note: olive undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 12.5N Mojave (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N54

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54

    • Close colour
    • Medium tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Slight colour difference
    • Medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Slight colour difference
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 2, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5N Mojave. Every attribute compared, with its share of the score.

ComparedYour shade12.5N MojaveClosest shade matchMedium Tan 2Score
Shade match55% of overall96
Colour94#b88d60#bf9060Very close colourColour difference 1.7 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 85/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Tan 2.

Same or better

  • $2 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Why the closest overall alternative works

Youngblood Loose Mineral Foundation in Tawnee, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 12.5N Mojave. Every attribute compared, with its share of the score.

ComparedYour shade12.5N MojaveClosest overall alternativeTawneeScore
Shade match55% of overall91
Colour87#b88d60#b2855bVery close colourColour difference 2.8 (0 is identical)
Depth92Medium tanMedium tanSameDepth difference: 3.9
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared100
Finishnot comparableRadiantNot listedNot comparedFinish not listed for one product
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 89/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Youngblood Loose Mineral Foundation in Tawnee.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone none vs none
View full match

Where to buy

Closest shade match

Glossier Stretch Fluid Foundation for Buildable Coverage Medium Tan 2

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Youngblood Loose Mineral Foundation Tawnee

Match price
$50Ulta BeautyUlta Beauty
Costs $14 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.