Swipe Serum Non-Acnegenic Foundation 20O Yuma dupes and alternatives Tower 28 Beauty
4.0 (441)·Rich deep · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$20 less (56%)4.3 (2,230)
Matches: Same radiant finish· Adds SPF 30
Differences: Noticeably different swatch colour· Slightly lighter· Neutral rather than olive undertone
Score details
Shade match
62
Finish & visual result
91
Wear & performance
60
Skin suitability
0
Slight colour difference · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than olive undertone · Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Differences: Slightly cooler undertone· Natural rather than radiant finish· Full rather than medium coverage
Score details
Shade match
64
Finish & visual result
67
Wear & performance
60
Skin suitability
68
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20O Yuma (Rich deep · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 8N2 Rich Espresso, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20O Yuma. Every attribute compared, with its share of the score.
ComparedYour shade20O YumaClosest match8N2 Rich EspressoHow they compareScore
Shade match55% of overall79
Colour60%78#43301f#4b3224Close colourColour difference 3.9 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared91
Finish35%100RadiantRadiantSameSame radiant finish
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared48
Longevity30%6016-hour wear8-hour wearSome difference8-hour wear claimed against 16-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall0
Skin type100%0SensitiveNormal, combinationMarketed for different skin types
Overall match 73/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$20 less (56%)
