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Swipe Serum Non-Acnegenic Foundation 20W Victorville dupes and alternatives Tower 28 Beauty

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Sensitive0

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a luminous finish.

Closest shade match: SIIA Cosmetics Luminous Longwear Liquid Foundation Espresso

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tower 28 Beauty
20W VictorvilleChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Radiant · Medium coverage
The match
SIIA Cosmetics
Espresso
Depth and undertone: Rich deep
Finish and coverage: Luminous · Buildable coverage
Shade match
59out of 100
Colour
44
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.40Ulta BeautyUlta Beauty
$21.60 less (60%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20W Victorville (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 4

    • Close colour
    • Rich deep · Neutral undertone

    $22

    SephoraView at Sephora
  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    440 Truffle

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 440 Truffle

    • Slight colour difference
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Nearest in this range
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Nearest in this range
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

SIIA Cosmetics Luminous Longwear Liquid Foundation in Espresso, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20W Victorville. Every attribute compared, with its share of the score.

ComparedYour shade20W VictorvilleClosest shade matchEspressoScore
Shade match55% of overall59
Colour44#4b371e#513529Visibly different colourColour difference 8.2 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50SensitiveNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 59/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SIIA Cosmetics Luminous Longwear Liquid Foundation in Espresso.

Same or better

  • $21.60 less
  • Luminous finish instead of radiant
  • Buildable rather than medium coverage
  • Both claim a lightweight feel

Different

  • Visible colour difference

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy Espresso

Best price
$14.40Ulta BeautyUlta Beauty
$21.60 less (60%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.