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Swipe Serum Non-Acnegenic Foundation 20W Victorville dupes and alternatives Tower 28 Beauty

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 4

The equivalent shade and the most similar foundation overall.

Overall match
72out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
68
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
71out of 100
Colour
67
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    61G Espresso Golden
    Shade match 68
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    68

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. Shade match 68
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 65
    $50SephoraSephoraCosts $14 more

    Matches: Same warm undertoneSame medium coverageClaims a blurring effect

    Differences: Noticeably different swatch colourNatural rather than radiant finish

    Score details
    Shade match
    65
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    73

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than radiant finish

    Retailer shade note: Extra deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 67
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterOlive rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: olive undertone

    Medium confidence· Digital match

    View match
  5. Shade match 58
    $38SephoraSephoraCosts $2 more

    Matches: Same radiant finishBoth claim 12-hour wearClaims not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    58
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    73

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than warm undertone · Light rather than medium coverage

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  6. Shade match 64
    $34SephoraSephora$2 less (6%)

    Matches: Same warm undertoneSame medium coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    64
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  7. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral Warm
    Shade match 63
    $14Ulta BeautyUlta Beauty(product price)$22 less (61%)

    Matches: Similar undertone (neutral vs warm)Same radiant finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperLight rather than medium coverage

    Score details
    Shade match
    63
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  8. #9 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    8N2 Rich Espresso
    Shade match 66
    $33$55SephoraSephora$3 less (8%)

    Matches: Same radiant finishClaims not settling into linesClaims colour stability

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    66
    Finish & visual result
    91
    Wear & performance
    48
    Skin suitability
    0

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Light rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: deepest with neutral, rich-brown undertones

    Medium confidence· Digital match

    View match
  9. #10 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 60
    $14Ulta BeautyUlta Beauty(product price)$22 less (61%)

    Matches: Same radiant finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    60
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  10. Shade match 67
    $69SephoraSephoraCosts $33 more

    Matches: Same warm undertoneSame medium coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than radiant finish

    Score details
    Shade match
    67
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than radiant finish · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: rich warm

    Medium confidence· Digital match

    View match
  11. #12 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 61
    $55SephoraSephoraCosts $19 more

    Matches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    61
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    0

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    High confidence· Digital match

    View match
  12. Shade match 50
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    50
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  13. Shade match 48
    $50SephoraSephoraCosts $14 more

    Matches: Same medium coverageClaims a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly cooler undertoneNatural rather than radiant finish

    Score details
    Shade match
    48
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    73

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly cooler undertone · Natural rather than radiant finish

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20W Victorville (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 4

    • Close colour
    • Rich deep · Neutral undertone

    $22

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    440 Truffle

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 440 Truffle

    • Slight colour difference
    • Rich deep

    $15.99

  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Nearest in this range
    • Rich deep · Neutral · neutral golden undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Nearest in this range
    • Rich deep · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 4, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20W Victorville. Every attribute compared, with its share of the score.

ComparedYour shade20W VictorvilleClosest matchVery Deep 4Score
Shade match55% of overall71
Colour67#4b371e#4e2f15Slight colour differenceColour difference 5.3 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.9
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100SensitiveSensitiveBoth marketed for sensitive skin
Overall match 72/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 4.

Same or better

  • $2 less
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Natural finish instead of radiant

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy Very Deep 4

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.