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Swipe Serum Non-Acnegenic Foundation 19N Sequoia dupes and alternatives Tower 28 Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Fièra Cosmetics All-in-Wonder Concealer + Foundation Espresso

The equivalent shade and the most similar foundation overall.

Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
79
Wear (Wear & performance)
54
Skin (Skin suitability)
68
Shade match
88out of 100
Colour
81
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$45Ulta BeautyUlta Beauty
Costs $9 more

Your shade $36 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 82
    $34SephoraSephora$2 less (6%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  2. Shade match 82
    $59Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    67
    Skin suitability
    68

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel

    Retailer shade note: rich ebony

    Medium confidence· Digital match

    View match
  3. Shade match 77
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    77
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  4. Shade match 72
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterOlive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    72
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Natural rather than radiant finish

    Retailer shade note: olive undertone

    Medium confidence· Digital match

    View match
  5. #6 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Dark Neutral Warm
    Shade match 72
    $9.10$13Ulta BeautyUlta Beauty$26.90 less (75%)

    Matches: Same neutral undertoneSame radiant finish

    Differences: Slightly lighterLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    68

    Slight colour difference · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Light rather than medium coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. Shade match 71
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    71
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  7. Shade match 70
    $34SephoraSephora$2 less (6%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneNatural rather than radiant finish

    Score details
    Shade match
    70
    Finish & visual result
    68
    Wear & performance
    72
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Natural rather than radiant finish

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  8. Shade match 75
    $14.95Ulta BeautyUlta Beauty$21.05 less (58%)

    Matches: Same medium coverage

    Differences: Matte rather than radiant finishDoes not claim a lightweight feel

    Score details
    Shade match
    75
    Finish & visual result
    53
    Wear & performance
    60
    Skin suitability
    73

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Shade match 75
    $39.50Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    75
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    0

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No long-wear claim · Not marketed for sensitive skin

    Retailer shade note: deepest skin w/ cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 19N Sequoia (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 4

    • Very close colour
    • Deep · Neutral undertone

    $22

  2. CoverGirl TruBlend Undercover Concealer

    Cappuccino

    CoverGirl TruBlend Undercover Concealer, shade Cappuccino

    • Close colour
    • Deep · Neutral undertone

    $12.99

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Slight colour difference
    • Very deep · Neutral undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Close colour
    • Deep

    $12

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fièra Cosmetics All-in-Wonder Concealer + Foundation in Espresso, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 19N Sequoia. Every attribute compared, with its share of the score.

ComparedYour shade19N SequoiaClosest matchEspressoScore
Shade match55% of overall88
Colour81#6c4d31#744b2fClose colourColour difference 3.6 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fièra Cosmetics All-in-Wonder Concealer + Foundation in Espresso.

Same or better

  • Same neutral undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No long-wear claim

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs moderate

Where to buy Espresso

Best price
$45Ulta BeautyUlta Beauty
Costs $9 more

Your shade $36 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.