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Swipe Serum Non-Acnegenic Foundation 20W Victorville dupes and alternatives Tower 28 Beauty

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, fragrance-free.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 024

The equivalent shade and the most similar foundation overall.

Overall match
74out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
64
Wear (Wear & performance)
60
Skin (Skin suitability)
68
Shade match
83out of 100
Colour
72
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$17.51 less (49%)

Your shade $36 at Sephora · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Timeless Hydrating Foundation

    61G Espresso Golden
    Shade match 68
    $42Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    70
    Wear & performance
    87
    Skin suitability
    68

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. Shade match 68
    $18.49Ulta BeautyUlta Beauty(product price)$17.51 less (49%)

    Matches: Same warm undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than radiant finish

    Score details
    Shade match
    68
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    68

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: rich with warm red undertone

    Medium confidence· Digital match

    View match
  3. Shade match 64
    $18.49Ulta BeautyUlta Beauty(product price)$17.51 less (49%)

    Matches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    64
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    68

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: rich with cool neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 20W Victorville (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Deep 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Deep 4

    • Close colour
    • Rich deep · Neutral undertone

    $22

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    440 Truffle

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 440 Truffle

    • Slight colour difference
    • Rich deep

    $15.99

  3. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Nearest in this range
    • Rich deep · Neutral · neutral golden undertone

    $30

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Nearest in this range
    • Rich deep · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 024, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 20W Victorville. Every attribute compared, with its share of the score.

ComparedYour shade20W VictorvilleClosest match024Score
Shade match55% of overall83
Colour72#4b371e#4e3625Close colourColour difference 4.6 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.3
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 74/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 024.

Same or better

  • $17.51 less
  • Same warm undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Where to buy 024

Match price
$18.49Ulta BeautyUlta Beauty
$17.51 less (49%)

Your shade $36 at Sephora · product price; shade not separately priced · lowest price $16.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.