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Swipe Serum Non-Acnegenic Foundation 3P Coachella dupes and alternatives Tower 28 Beauty

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches in serum form.

  • 12 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NC7

The equivalent shade and the most similar foundation overall.

Your shade
Tower 28 Beauty
3P CoachellaChange shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
The match
MAC Cosmetics
NC7
Depth and undertone: Very fair · Warm
Finish and coverage: Radiant · Full coverage
Overall match
86out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
81
Wear (Wear & performance)
65
Skin (Skin suitability)
68
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $10 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Revolution Beauty

    Skin Silk Serum Foundation

    F0.2N
    Shade match 86
    $10.50$15Ulta BeautyUlta Beauty$25.50 less (71%)

    Matches: Similar undertone (neutral vs warm)Same radiant finishClaims a skin-like finish

    Differences: Light rather than medium coverageNo long-wear claimContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    68

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: Fair skin tone, neutral yellow undertone

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    10 Ivory
    Shade match 83
    $18.99Ulta BeautyUlta Beauty$17.01 less (47%)

    Matches: Very close colourSame medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claimContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 3P Coachella (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    100W

    Rare Beauty Liquid Touch Brightening Concealer, shade 100W

    • Very close colour
    • Very fair · Warm · golden undertone

    $24

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    95 Ivoire W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 95 Ivoire W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    Ulta BeautyView at Ulta Beauty
  3. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Radiant Serum Concealer

    C2

    L'Oréal Paris True Match Radiant Serum Concealer, shade C2

    • Close colour
    • Very fair · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7, against Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 3P Coachella. Every attribute compared, with its share of the score.

ComparedYour shade3P CoachellaClosest matchNC7Score
Shade match55% of overall96
Colour94#edd9c1#f4dcc2Very close colourColour difference 1.7 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity8016-hour wear12-hour wearClose12-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68SensitiveCombination, dry, normal, oily, sensitiveBoth marketed for sensitive skin
Overall match 86/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC7.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high
View full match

Where to buy NC7

Match price
$46Ulta BeautyUlta Beauty
Costs $10 more

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.