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Adjustable Coverage Powder Foundation Dark Cool dupes and alternatives Ulta Beauty Collection

Deep tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Deep
Depth and undertone: Deep tan · Neutral · neutral pink
Finish and coverage: Natural · Medium coverage
Shade match
92out of 100
Colour
94
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Essence Foundation Stick 240

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Essence
240
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$6.99Ulta BeautyUlta Beauty
$9.01 less (56%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 200N
    Shade match 90
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: intense deep shade, red undertone

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    69
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark with cool undertone

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    5N Tiramisu
    Shade match 76
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Same matte finishBoth claim a blurring effectClaims 16-hour wear

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$0.01 less (0%)

    Matches: Similar undertone (neutral vs cool)Same matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  6. #8 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 80
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Same medium coverageBoth claim a skin-like finishClaims a lightweight feel

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperRadiant rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    69
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: dark with cool undertone

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Timeless Hydrating Foundation

    53N Deep Neutral
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Both claim a blurring effectClaims 12-hour wearClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Dark Cool (Deep tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.75

    • Very close colour
    • Deep tan · Cool · pink undertone

    $42

  2. Clinique Even Better All-Over Concealer + Eraser

    CN 126 Espresso

    Clinique Even Better All-Over Concealer + Eraser, shade CN 126 Espresso

    • Close colour
    • Deep tan · Neutral · neutral pink undertone

    $22

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Close colour
    • Deep tan · Cool · rosy undertone

    $32

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    560 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 560 Suede C

    • Slight colour difference
    • Deep tan · Cool undertone

    $32

  6. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Slight colour difference
    • Deep tan · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Deep, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Dark Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoolClosest shade matchDeepScore
Shade match55% of overall92
Colour94#976757#986854Very close colourColour difference 1.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Deep.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same medium coverage
  • Both claim a blurring effect

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Essence Foundation Stick in 240, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Dark Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoolClosest overall alternative240Score
Shade match55% of overall91
Colour85#976757#a16a55Very close colourColour difference 2.9 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 2.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 240.

Same or better

  • $9.01 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Deep

Match price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Essence Foundation Stick 240

Match price
$6.99Ulta BeautyUlta Beauty
$9.01 less (56%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.