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Adjustable Coverage Powder Foundation Medium to Tan Neutral dupes and alternatives Ulta Beauty Collection

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan3Cruelty-free2Oil-free0With SPF, applied. RemoveMineral2

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Only showing matches with SPF.

  • 28 matches have no SPF listed and are not shown.

Closest shade match: PÜR 4-in-1 Tinted Moisturizer SPF 20 Light LG3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Medium to Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
PÜR
Light LG3
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Full coverage
Shade match
89out of 100
Colour
81
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium Beige 12

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Medium to Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Medium Beige 12
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
73
Wear (Wear & performance)
74
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral 320
    Shade match 85
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with peach undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium to Tan Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Flawless Fusion Ultra-Longwear Concealer

    3.5N

    Laura Mercier Flawless Fusion Ultra-Longwear Concealer, shade 3.5N

    • Close colour
    • Medium light · Neutral undertone

    $33

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    13 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 13 Light Neutral

    • Close colour
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Slight colour difference
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Close colour
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Tinted Moisturizer SPF 20 in Light LG3, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium to Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium to Tan NeutralClosest shade matchLight LG3Score
Shade match55% of overall89
Colour81#c29f87#c99c7bClose colourColour difference 3.5 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Light LG3.

Same or better

  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims a lightweight feel
  • Adds SPF 20

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapPowder-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Beige 12, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium to Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeMedium to Tan NeutralClosest overall alternativeMedium Beige 12Score
Shade match55% of overall89
Colour82#c29f87#cea081Close colourColour difference 3.4 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.9
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal/​sensitive skin
Overall match 82/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium Beige 12.

Same or better

  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • No skin-like finish claimed
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapPowder-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

PÜR 4-in-1 Tinted Moisturizer SPF 20 Light LG3

Best price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium Beige 12

Best price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.