Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
30 matches
Only showing matches without coconut oil.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $16 at Ulta Beauty
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $37 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta BeautyCosts $24 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Slightly lighterFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: golden medium with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light skin with neutral golden undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: fair skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $24 moreMatches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $44 moreMatches: Near-identical swatch colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: light medium with warm undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephora$60 · out of stockView at SephoraSephoraCosts $32 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light with medium warm undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $33 moreMatches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light to medium skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta BeautyCosts $19 moreMatches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish
Differences: Natural rather than matte finishLight rather than medium coverageNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: medium with warm neutral undertones
High confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beauty$35View at Ulta BeautySephoraCosts $33 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $56 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $30.90 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $47 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep to deep with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sUlta BeautyCosts $22 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta BeautyCosts $56 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame medium coverageClaims long-wearing
Differences: Olive rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: medium (warm olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $47 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63 · low stockView at Macy'sUlta BeautyCosts $18 moreMatches: Very close colourSame medium coverageBoth claim not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta BeautyCosts $56 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneRadiant rather than matte finishNot marketed for normal/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Not marketed for normal/sensitive skin
Retailer shade note: ivory beige - light medium skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephoraCosts $32 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$48View at SephoraUlta Beauty$4 less (25%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: neutral
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $32 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: light with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $27 moreMatches: Very close colourSame warm undertoneClaims 16-hour wear
Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: light to medium skin with warm yellow undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta BeautyCosts $2.99 moreMatches: Near-identical swatch colourSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $33 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for light to medium skin with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sUlta BeautyCosts $56 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tan Latte
$8
310W
$24
42S tan sand
$32
3WP Warm Peach
$42
7
$42
Ginger
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 2W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 2W.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
SephoraYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
