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Adjustable Coverage Powder Foundation Tan Cool dupes and alternatives Ulta Beauty Collection

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage.

Closest shade match: Clinique Beyond Perfecting Foundation + Concealer WN 76 Toasted Wheat

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Clinique
WN 76 Toasted Wheat
Depth and undertone: Medium · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Shade match
93out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$41SephoraSephora
Costs $25 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 3CR

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Tan CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
Anastasia Beverly Hills
3CR
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
94
Wear (Wear & performance)
59
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Live Tinted

    HUESTICK Complexion Stick

    08 Light/Medium
    Shade match 85
    $42Ulta BeautyUlta BeautyCosts $26 more

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    94
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 35 Cool
    Shade match 90
    $42Ulta BeautyUlta BeautyCosts $26 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for medium-tan cool skin with a rosy hue

    High confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.75N
    Shade match 83
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    51N Deep Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · TIRTIR

    Mask Fit Red Cushion

    34C AMBER
    Shade match 88
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: medium deep with cool undertone

    Medium confidence· Digital match

    View match
  6. #8 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 40 Cool
    Shade match 86
    $42SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for tan cool skin with a rosy hue

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    3.5N
    Shade match 77
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  8. #10 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$1.41 less (9%)

    Matches: Same matte finishBoth claim a blurring effectClaims long-wearing

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    2.5W
    Shade match 72
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    94
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN5 Warm Beige
    Shade match 71
    $40Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Same matte finishBoth claim a skin-like finishClaims long-wearing

    Differences: Olive rather than cool undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    71
    Finish & visual result
    85
    Wear & performance
    57
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than cool undertone · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan/olive skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    13 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 13 Light Neutral

    • Looks identical
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Close colour
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. NARS Radiant Creamy Concealer

    Chestnut

    NARS Radiant Creamy Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Close colour
    • Medium

    $12

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Slight colour difference
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Beyond Perfecting Foundation + Concealer in WN 76 Toasted Wheat, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest shade matchWN 76 Toasted WheatScore
Shade match55% of overall93
Colour96#bb947d#bc9581Looks identicalColour difference 1.3 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Foundation + Concealer in WN 76 Toasted Wheat.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 3CR, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan CoolClosest overall alternative3CRScore
Shade match55% of overall88
Colour83#bb947d#c79e88Close colourColour difference 3.3 (0 is identical)
Depth86MediumMediumSameDepth difference: 5.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 3CR.

Same or better

  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Clinique Beyond Perfecting Foundation + Concealer WN 76 Toasted Wheat

Best price
$41SephoraSephora
Costs $25 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 3CR

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.