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Adjustable Coverage Powder Foundation Tan Dark Cool dupes and alternatives Ulta Beauty Collection

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Bronze

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Deep Bronze
Depth and undertone: Deep tan · Cool · rosy
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: R.E.M. Beauty Sweetener Foundation deep 4 c

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
R.E.M. Beauty
deep 4 c
Depth and undertone: Deep tan · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
88
Wear (Wear & performance)
100
Skin (Skin suitability)
20
Match price
$35Ulta BeautyUlta Beauty
Costs $19 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $39.50Ulta BeautyUlta BeautyCosts $23.50 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9C
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with subtle rosy undertones

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $42SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: medium-deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  5. #7 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 26 Neutral
    Shade match 85
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    59
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: tan dark neutral

    Medium confidence· Digital match

    View match
  6. #8 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Deep
    Shade match 87
    $45Ulta BeautyUlta BeautyCosts $29 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    69
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW57
    Shade match 88
    $39SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich mahogany with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  8. #10 · Essence

    Foundation Stick

    203
    Shade match 88
    $6.99Ulta BeautyUlta Beauty(product price)$9.01 less (56%)

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium with red undertones

    Medium confidence· Digital match

    View match
  9. #11 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    6.5
    Shade match 89
    $39SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: TAN WITH COOL UNDERTONES

    Medium confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    19 C
    Shade match 88
    $48SephoraSephoraCosts $32 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  11. #13 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    23 O
    Shade match 88
    $48SephoraSephoraCosts $32 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Toffee
    Shade match 85
    $38SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry skin

    Retailer shade note: for rich skin

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Same medium coverageBoth claim a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $12$16Ulta BeautyUlta Beauty$4 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  15. Shade match 82
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  17. #19 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Heavenly Honey
    Shade match 90
    $14.95Ulta BeautyUlta Beauty$1.05 less (7%)

    Matches: Same cool undertoneBoth claim a blurring effectClaims a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 90
    $50SephoraSephoraCosts $34 more

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $47SephoraSephoraCosts $31 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: deep with cool-neutral undertones

    High confidence· Digital match

    View match
  20. #22 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10WN
    Shade match 77
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than cool undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than cool undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with warm neutral olive undertones

    Medium confidence· Digital match

    View match
  21. #23 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 89
    $47SephoraSephoraCosts $31 more

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-peach

    High confidence· Digital match

    View match
  22. #24 · Maybelline

    Fit Me Matte + Poreless Foundation

    Latte 358
    Shade match 88
    $11.99Ulta BeautyUlta Beauty(product price)$4.01 less (25%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Cool
    Shade match 89
    $52SephoraSephoraCosts $36 more

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: deep with cool rose undertones

    Medium confidence· Digital match

    View match
  24. #26 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Neutral
    Shade match 81
    $42SephoraSephoraCosts $26 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for tan-dark neutral skin with a subtle golden hue

    High confidence· Digital match

    View match
  25. Shade match 87
    $64SephoraSephoraCosts $48 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep

    Medium confidence· Digital match

    View match
  26. #28 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    34C Legendary
    Shade match 88
    $47SephoraSephoraCosts $31 more

    Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    320 Cool
    Shade match 89
    $16.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Light rather than medium coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  28. #30 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral Warm 390
    Shade match 81
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Cool (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    470C

    Rare Beauty Liquid Touch Brightening Concealer, shade 470C

    • Very close colour
    • Tan · Cool undertone

    $24

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Mocha

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Mocha

    • Very close colour
    • Deep tan · Cool · rosy undertone

    $36

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    33 Medium Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 33 Medium Rosy

    • Close colour
    • Deep tan · Cool · rosy undertone

    $32

  4. Tarte Shape Tape Full Coverage Matte Concealer

    53N deep

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53N deep

    • Close colour
    • Tan · Cool undertone

    $32

  5. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Close colour
    • Tan · Cool undertone

    $36

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5.5N

    • Close colour
    • Deep tan · Cool undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Bronze, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan Dark CoolClosest shade matchDeep BronzeScore
Shade match55% of overall96
Colour94#a67358#a36f52Very close colourColour difference 1.6 (0 is identical)
Depth97TanDeep tanCloseDepth difference: 2.1
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 77/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Deep Bronze.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims a lightweight feel
  • Adds SPF 40

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/normal skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

R.E.M. Beauty Sweetener Foundation in deep 4 c, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Cool. Every attribute compared, with its share of the score.

ComparedYour shadeTan Dark CoolClosest overall alternativedeep 4 cScore
Shade match55% of overall90
Colour85#a67358#a16c55Very close colourColour difference 3.0 (0 is identical)
Depth94TanDeep tanCloseDepth difference: 3.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 88/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in deep 4 c.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Both claim not settling into lines

Different

  • No skin-like finish claimed
  • Not marketed for dry/normal/oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Deep Bronze

Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

R.E.M. Beauty Sweetener Foundation deep 4 c

Match price
$35Ulta BeautyUlta Beauty
Costs $19 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.