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Adjustable Coverage Powder Foundation Tan Dark Neutral dupes and alternatives Ulta Beauty Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches vegan.

  • 18 matches have no vegan claim listed and are not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
29N Batai
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $34 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN5 Hazelnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
PÜR
DN5 Hazelnut
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
85
Wear (Wear & performance)
57
Skin (Skin suitability)
100
Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral 380
    Shade match 96
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Deep neutral with subtle warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $42SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deeper skin with warm, golden undertones

    High confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10WN
    Shade match 85
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than neutral undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than neutral undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with warm neutral olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral Warm 410
    Shade match 91
    $45SephoraSephoraCosts $29 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin

    Retailer shade note: Deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $39.50Ulta BeautyUlta BeautyCosts $23.50 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9C
    Shade match 82
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same matte finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    80

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with subtle rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    8WN
    Shade match 88
    $35Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: tan with warm neutral golden undertones

    High confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    220
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$9.01 less (56%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: medium tan with rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Neutral (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Very close colour
    • Tan · Neutral undertone

    $32

  2. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $24

  3. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Looks identical
    • Tan · Warm · golden undertone

    $32

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Close colour
    • Medium tan · Neutral undertone

    $36

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

  6. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Very close colour
    • Tan · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan Dark NeutralClosest shade match29N BataiScore
Shade match55% of overall96
Colour95#ae7c60#b28063Looks identicalColour difference 1.4 (0 is identical)
Depth96TanTanSameDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN5 Hazelnut, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan Dark NeutralClosest overall alternativeDN5 HazelnutScore
Shade match55% of overall94
Colour90#ae7c60#b07c59Very close colourColour difference 2.3 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared57
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN5 Hazelnut.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai

Best price
$50SephoraSephora
Costs $34 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN5 Hazelnut

Match price
$40Ulta BeautyUlta Beauty
Costs $24 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.