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Adjustable Coverage Powder Foundation Tan Warm dupes and alternatives Ulta Beauty Collection

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches in powder form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Well People Bio Powder Foundation 7W

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Tan WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
The match
Well People
7W
Depth and undertone: Medium light · Olive
Finish and coverage: Matte · Light coverage
Overall match
76out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
73
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Shade match
75out of 100
Colour
73
Depth
100
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$19.60Ulta BeautyUlta Beauty
Costs $3.60 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Latte

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Latte

    • Close colour
    • Medium light · Neutral · neutral golden undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  4. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Slight colour difference
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Close colour
    • Medium light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Well People Bio Powder Foundation in 7W, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeTan WarmClosest match7WScore
Shade match55% of overall75
Colour73#c2a483#cda07aClose colourColour difference 4.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65WarmOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared74
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Bio Powder Foundation in 7W.

Same or better

  • Same matte finish
  • Light rather than medium coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Olive rather than warm undertone
  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone high vs none
View full match

Where to buy 7W

Best price
$19.60Ulta BeautyUlta Beauty
Costs $3.60 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.