Adjustable Coverage Powder Foundation Very Deep Cool dupes and alternatives Ulta Beauty Collection
4.2 (561)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
63
Wear & performance
55
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep skin with pink undertones
Matches: Same medium coverage· Both claim a skin-like finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
76
Wear & performance
40
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines
Matches: Very close colour· Both claim a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
63
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · Does not claim not settling into lines
Matches: Both claim a skin-like finish· Claims long-wearing· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural matte rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
83
Wear & performance
40
Skin suitability
50
Close colour · Natural matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: tan shade with neutral undertones
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
82
Wear & performance
40
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: deeper brown w/ red undertones
$15Ulta Beauty(product price)$1 less (6%)3.9 (223)
Matches: Same cool undertone· Both claim a skin-like finish· Claims a lightweight feel
Differences: Radiant rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
54
Wear & performance
40
Skin suitability
100
Close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: For deep skin tones with a red undertone
Matches: Same cool undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
73
Finish & visual result
85
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Rich Deep with neutral red undertones
Matches: Similar undertone (neutral vs cool)· Both claim a blurring effect· Claims long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
67
Wear & performance
40
Skin suitability
40
Close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/normal/sensitive skin
Retailer shade note: for very deep skin with cool-neutral undertones
Differences: Slightly deeper · Natural matte rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Retailer shade note: tan shade with cool undertones
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Very Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 42C Deep Cacao, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Very Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeVery Deep CoolClosest shade match42C Deep CacaoHow they compareScore
Shade match55% of overall96
Colour60%94#835b4f#7d584dVery close colourColour difference 1.6 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveDryBoth marketed for dry skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 63N Espresso Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Very Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeVery Deep CoolClosest overall alternative63N Espresso NeutralHow they compareScore
Shade match55% of overall94
Colour60%91#835b4f#815f55Very close colourColour difference 2.2 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Overall match 84/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $32 more
Walmart
