Adjustable Coverage Powder Foundation Very Deep Cool dupes and alternatives Ulta Beauty Collection
4.2 (561)·Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly deeper· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
86
Finish & visual result
63
Wear & performance
55
Skin suitability
60
Close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep skin with pink undertones
Matches: Same cool undertone· Same matte finish· Both claim a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
82
Wear & performance
40
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: deeper brown w/ red undertones
Matches: Same cool undertone· Same medium coverage· Both claim a blurring effect
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
73
Wear & performance
40
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Matches: Same medium coverage· Both claim a skin-like finish· Both claim a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
73
Finish & visual result
85
Wear & performance
40
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Rich Deep with neutral red undertones
The closest shade to Ulta Beauty Collection Adjustable Coverage Powder Foundation Very Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 63N Espresso Neutral, against Ulta Beauty Collection Adjustable Coverage Powder Foundation in Very Deep Cool. Every attribute compared, with its share of the score.
ComparedYour shadeVery Deep CoolClosest match63N Espresso NeutralHow they compareScore
Shade match55% of overall94
Colour60%91#835b4f#815f55Very close colourColour difference 2.2 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Overall match 84/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $33 more
