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Complexion Crush Foundation Deep Neutral dupes and alternatives Ulta Beauty Collection

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Soft Matte Foundation Cocoa

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Cocoa
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $32 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 9

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Naked Sundays
Shade 9
Depth and undertone: Very deep · Neutral
Finish and coverage: Light-medium coverage
Overall match
93out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 9.3
    Shade match 91
    $38Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Light-medium rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light-medium rather than medium coverage · No blurring effect claimed

    Retailer shade note: rich

    Medium confidence· Digital match

    View match
  2. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 97
    $38SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Not marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: neutral red

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    440 Deep Neutral
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Natasha Denona

    HY-GLAM Powder Foundation

    YP15
    Shade match 85
    $55Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep yellow

    Medium confidence· Digital match

    View match
  5. #7 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 10
    Shade match 90
    $51.50Ulta BeautyUlta Beauty(product price)Costs $35.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $72Ulta BeautyUlta BeautyCosts $56 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    26 N
    Shade match 97
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    29.5 N
    Shade match 95
    $48SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    28.5 N
    Shade match 94
    $48SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    85
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep skin tones with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 98
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: for deep skintones with neutral undertones

    High confidence· Digital match

    View match
  12. #14 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Coffee DPN4
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: rich brown skin w/neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Royal Bonbon
    Shade match 96
    $3.89$5.99Ulta BeautyUlta Beauty$12.11 less (76%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  14. Shade match 95
    $46SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: deep to rich - neutral, slightly warm golden

    Medium confidence· Digital match

    View match
  15. #17 · Palladio Beauty

    Build + Blend Foundation Stick

    Mocha
    Shade match 89
    $14.99Ulta BeautyUlta Beauty$1.01 less (6%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: No blurring effect claimedContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  16. #18 · Too Faced

    Born This Way Soft Matte Foundation

    Spiced Rum
    Shade match 88
    $48SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: very deep with rosy undertones

    Medium confidence· Digital match

    View match
  17. #19 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F15NC
    Shade match 84
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: dark or deep skin tones with red undertones

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    45 Deep Cool
    Shade match 82
    $38SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for dry skin

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry skin

    Retailer shade note: cool red

    Medium confidence· Digital match

    View match
  19. Shade match 94
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  20. Shade match 92
    $54SephoraSephoraCosts $38 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F16NW
    Shade match 82
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: dark or deep skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  22. Shade match 92
    $46SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: deep - neutral, slightly golden

    Medium confidence· Digital match

    View match
  23. Shade match 93
    $58Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural matte rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: dark neutral with rosy undertones

    Medium confidence· Digital match

    View match
  24. Shade match 97
    $49SephoraSephoraCosts $33 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  25. Shade match 92
    $46SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for combination/sensitive skin

    Retailer shade note: deep skin with neutral/deep red undertones

    Medium confidence· Digital match

    View match
  26. #28 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    80 Sienna
    Shade match 82
    $22SephoraSephoraCosts $6 more

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly cooler undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deep/dark with red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Deep Neutral (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW55

    • Very close colour
    • Very deep · Neutral undertone

    $30

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Very close colour
    • Very deep · Neutral undertone

    $36

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    26N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

  6. Tarte Shape Tape Full Coverage Matte Concealer

    60H mahogany honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60H mahogany honey

    • Very close colour
    • Very deep · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Soft Matte Foundation in Cocoa, against Ulta Beauty Collection Complexion Crush Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest shade matchCocoaScore
Shade match55% of overall99
Colour99#6f361b#70371bLooks identicalColour difference 0.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Cocoa.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9, against Ulta Beauty Collection Complexion Crush Foundation in Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeDeep NeutralClosest overall alternativeShade 9Score
Shade match55% of overall93
Colour89#6f361b#733411Very close colourColour difference 2.4 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared86
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage100MediumLight-mediumCloseLight-medium coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 93/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 9.

Same or better

  • Very close colour
  • Same neutral undertone
  • Light-medium rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Soft Matte Foundation Cocoa

Best price
$48SephoraSephora
Costs $32 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 Shade 9

Match price
$38Ulta BeautyUlta Beauty
Costs $22 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.