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Complexion Crush Foundation Light To Medium Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation NW30

The equivalent shade: scored on colour, depth and undertone only.

The match
MAC Cosmetics
NW30
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F8C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Revolution Beauty
F8C
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
88
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Match price
$14Ulta BeautyUlta Beauty
$2 less (13%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Cushion Foundation

    250 Neutral
    Shade match 89
    $19.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  2. #4 · Live Tinted

    HUESTICK Complexion Stick

    14 Light/Medium
    Shade match 79
    $42Ulta BeautyUlta BeautyCosts $26 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    94
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    23N SAND
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 98
    $56Ulta BeautyUlta Beauty(product price)Costs $40 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    98
    Finish & visual result
    69
    Wear & performance
    55
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: light with cool pink undertones

    Medium confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F6N
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F7.2NW
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Rude

    Perfect Base Foundation Stick

    13N Light Neutral
    Shade match 88
    $8.75Ulta BeautyUlta Beauty$7.25 less (45%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $47SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for dry/normal skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: medium with cool-neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Porto
    Shade match 96
    $55Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M3.25 - medium with cool undertones, and a rosy tone

    Medium confidence· Digital match

    View match
  11. #13 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Light 1C
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed

    Retailer shade note: Light with cool undertones

    Medium confidence· Digital match

    View match
  12. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  13. #15 · Well People

    Supernatural Complexion Stick

    16 Light Neutral
    Shade match 87
    $18.20$26Ulta BeautyUlta BeautyCosts $2.20 more

    Matches: Very close colourBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    23 Light Cool
    Shade match 97
    $8Ulta BeautyUlta Beauty(product price)$8 less (50%)

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Revolution Beauty

    Skin Silk Serum Foundation

    F10
    Shade match 87
    $15Ulta BeautyUlta Beauty(product price)$1 less (6%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: For medium skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1N14 Beige
    Shade match 90
    $45SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: light skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 9
    Shade match 88
    $69SephoraSephoraCosts $53 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium with pink neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Wet n Wild

    PhotoFocus Liquid Foundation

    Soft Beige
    Shade match 89
    $5.24$7.49Ulta BeautyUlta Beauty$10.76 less (67%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feelNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    94
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  19. Shade match 90
    $42SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame matte finishClaims 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: for fair neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: medium skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 88
    $60SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N6
    Shade match 88
    $39SephoraSephoraCosts $23 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: true beige with neutral undertone for light to medium skin

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Light Reflecting Foundation

    Patagonia
    Shade match 89
    $55SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M1.2 - Medium with neutral undertones and a light peach tone

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Natural Radiant Longwear Foundation

    Vallauris - Medium 1.5
    Shade match 97
    $55SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame cool undertoneClaims 16-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: M1.5 - medium with cool undertones

    Medium confidence· Digital match

    View match
  25. #27 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly lighterBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    100

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    140 Medium Warm
    Shade match 79
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #29 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.2N
    Shade match 78
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  28. #30 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2W Crème Caramel
    Shade match 79
    $54Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Light To Medium Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light 2C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light 2C

    • Looks identical
    • Light medium · Cool · pink undertone

    $31

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige

    • Looks identical
    • Light · Cool · pink undertone

    $31

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4.75

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Looks identical
    • Light · Cool · rosy undertone

    $30

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW30, against Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight To Medium CoolClosest shade matchNW30Score
Shade match55% of overall99
Colour98#e4b18b#e6b28aLooks identicalColour difference 0.6 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW30.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F8C, against Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeLight To Medium CoolClosest overall alternativeF8CScore
Shade match55% of overall97
Colour95#e4b18b#e4ae8aLooks identicalColour difference 1.4 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F8C.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation NW30

Best price
$39SephoraSephora
Costs $23 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F8C

Match price
$14Ulta BeautyUlta Beauty
$2 less (13%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.