Light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
20 of 32 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $16 at Ulta Beauty
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $22 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Not marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: warm golden
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (13%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium or tan skin tones with a warm pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for normal/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: light with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $37 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for combination/dry skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Golden Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $37 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for combination/dry skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol
Retailer shade note: Light with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $36 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than warm undertone · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $24 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light medium warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $22 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for dry skin
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $30.90 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimedContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23.50 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/normal/sensitive skin
Retailer shade note: light/medium skin w/ golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $22 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No skin-like finish claimedNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: light medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $26 moreMatches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light to medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$4.01 less (25%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $37 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: No skin-like finish claimedContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyShowing 12 of 18 matches
The closest shade to Ulta Beauty Collection Complexion Crush Foundation Light To Medium Warm (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Light/Medium 2.5W
$31
3W
$38
Medium 3
$22
Praline
Medium Neutral
$8
Golden
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC38, against Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Powder Plus Foundation in NC38.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Foundation in 7 Warm, against Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Foundation in 7 Warm.
11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Powder Plus Foundation NC38
SephoraYour shade $16 at Ulta Beauty
Charlotte Tilbury Airbrush Flawless Foundation 7 Warm
SephoraYour shade $16 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
