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Complexion Crush Foundation Medium Warm dupes and alternatives Ulta Beauty Collection

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F10.9W

The equivalent shade: scored on colour, depth and undertone only.

The match
Revolution Beauty
F10.9W
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
$1 less (6%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Live Tinted HUESTICK Complexion Stick 13 Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Live Tinted
13 Medium
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
96out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
94
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $53SephoraSephoraCosts $37 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for combination/dry skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    94
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/dry skin · Contains drying alcohol

    Retailer shade note: Medium with Peachy Undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for medium warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  3. #5 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 97
    $49Ulta BeautyUlta BeautyCosts $33 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $25 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: medium warm

    Medium confidence· Digital match

    View match
  5. #7 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Warm
    Shade match 96
    $9.80$14Ulta BeautyUlta Beauty$6.20 less (39%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Foundation

    8 Neutral
    Shade match 88
    $52SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Foundation

    7 Neutral
    Shade match 87
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than warm undertoneContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 91
    $53Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: No skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    88
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. Shade match 96
    $41Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $47SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for dry/normal skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  12. Shade match 97
    $50SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Light-medium with warm undertones

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W5 Warm Medium
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Neutral
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Complexion Crush Foundation Medium Warm (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  2. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

  3. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  5. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Very close colour
    • Medium light · Warm · golden undertone

    $36

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F10.9W, against Ulta Beauty Collection Complexion Crush Foundation in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest shade matchF10.9WScore
Shade match55% of overall99
Colour98#dea77a#dba578Looks identicalColour difference 0.7 (0 is identical)
Depth98Light mediumMedium lightCloseDepth difference: 1.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall54
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F10.9W.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Live Tinted HUESTICK Complexion Stick in 13 Medium, against Ulta Beauty Collection Complexion Crush Foundation in Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium WarmClosest overall alternative13 MediumScore
Shade match55% of overall96
Colour94#dea77a#d6a47aVery close colourColour difference 1.7 (0 is identical)
Depth96Light mediumMedium lightCloseDepth difference: 2.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 96/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 13 Medium.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F10.9W

Match price
$15Ulta BeautyUlta Beauty
$1 less (6%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Live Tinted HUESTICK Complexion Stick 13 Medium

Match price
$42Ulta BeautyUlta Beauty
Costs $26 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.