Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
15 of 31 matches
Only showing matches with a natural finish, without talc.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $16 at Ulta Beauty
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: deepest with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $23.50 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: very deep cool skin with red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same cool undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: Deepest with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Same cool undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: deep cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Slightly deeperNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Not marketed for oily/sensitive skin
Retailer shade note: deep, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Similar undertone (neutral vs cool)Same natural finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $5.49 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Light rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$8.49View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensSephoraCosts $42 moreMatches: Same natural finishBoth claim a blurring effectClaims 24-hour wear
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: deep-rich with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetShowing 12 of 14 matches
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Dark Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
550 Suede C
$32
60N mahogany
$32
7C
$38
45.5 Deep Ebony
$30
16 Deep
$36
4R76
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 510 Deep, against Ulta Beauty Collection Moisturizing Complexion Stick in Dark Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 510 Deep.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
SephoraYour shade $16 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
