Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: deepest with cool rose undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $53 moreMatches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $23.50 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Not marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: very deep cool skin with red undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Maracuja Juicy Glow Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Same cool undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: Deepest with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Same cool undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Not marketed for dry/oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Same cool undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: deep cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Slightly deeperNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Not marketed for oily/sensitive skin
Retailer shade note: deep, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)$9.01 less (56%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Similar undertone (neutral vs cool)Same natural finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin
Retailer shade note: very deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $30 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Slightly deeperRadiant rather than natural finishFull rather than medium coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: dark deep rich brown with red undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$9.01 less (56%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly deeperMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed
Retailer shade note: tan deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty(product price)$9.01 less (56%)Matches: Same cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimed
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $5.49 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly deeperLight rather than medium coverageNo blurring effect claimed
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Light rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$8.49View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensUlta Beauty(product price)Costs $23.50 moreMatches: Same cool undertoneBoth claim a blurring effectClaims not settling into lines
Differences: Slightly deeperMatte rather than natural finishBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $42 moreMatches: Same natural finishBoth claim a blurring effectClaims 24-hour wear
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNot marketed for combination/sensitive skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Not marketed for combination/sensitive skin · Contains listed fragrance
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $0.50 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNo blurring effect claimedNot marketed for combination/normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Not marketed for combination/normal skin
Retailer shade note: very deep cool
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame natural finishClaims long-wearing
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed
Retailer shade note: deep-rich with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $32 moreMatches: Same cool undertoneBoth claim a blurring effectAdds SPF 40
Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for combination/oily skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: Extra deep with cool undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $42 moreMatches: Very close colourBoth claim a blurring effectClaims 12-hour wear
Differences: Neutral rather than cool undertoneNatural matte rather than natural finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: deep neutral with cool blue undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (13%)Matches: Same cool undertoneSame medium coverageBoth claim a blurring effect
Differences: Matte rather than natural finishNot marketed for dry/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin
Retailer shade note: rich with a cool undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30 moreMatches: Same cool undertoneBoth claim a blurring effectClaims 12-hour wear
Differences: Slightly deeperRadiant rather than natural finishFull rather than medium coverage
Close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: rich espresso with red undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta BeautyCosts $5 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta BeautyTarget$30View at TargetSephoraCosts $8 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for combination/dry/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: deep, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 29 matches
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Dark Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
550 Suede C
$32
60N mahogany
$32
7C
$38
45.5 Deep Ebony
$30
16 Deep
$36
4R76
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Chanel N°1 DE CHANEL Revitalizing Foundation in BR172, against Ulta Beauty Collection Moisturizing Complexion Stick in Dark Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel N°1 DE CHANEL Revitalizing Foundation in BR172.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 510 Deep, against Ulta Beauty Collection Moisturizing Complexion Stick in Dark Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 510 Deep.
5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Chanel N°1 DE CHANEL Revitalizing Foundation BR172
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Haus Labs Triclone Skin Tech Medium Coverage Foundation 510 Deep
SephoraYour shade $16 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
