Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
NARS Pure Radiant Tinted Moisturizer SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $34 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sSephoraCosts $26 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Medium confidence· Digital match
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta Beauty
Walgreens$22View at WalgreensSephoraCosts $36 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly lighterNot marketed for combination/oily skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $38 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $44 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimedContains listed fragrance
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Retailer shade note: dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertone
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals Original Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautySephoraCosts $31 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNot marketed for dry/normal skinContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: ultra deep with neutral-golden undertones
Medium confidence· Digital match
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraSephoraCosts $31 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: deep cool
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Same neutral undertoneSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: level-three medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $23.50 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily skin
Retailer shade note: deep warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No blurring effect claimedNot marketed for oily/sensitive skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $44 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNot marketed for normal/sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $23 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNot marketed for normal/sensitive skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $32 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: deep auburn with rich-golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $22 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: deep (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $6 moreMatches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneLight rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraSephoraCosts $44 moreMatches: Very close colourSame neutral undertoneClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52 · low stockView at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $48 moreMatches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/normal/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: deep
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephoraCosts $24 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for dry/oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for dry/oily skin
Retailer shade note: tan to deep with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $26 moreMatches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Radiant rather than natural finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $39 moreMatches: Same neutral undertoneSame natural finishClaims 16-hour wear
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for oily/sensitive skin
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: D4.5 - Deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraShowing 12 of 28 matches
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Dark Neutral (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Maple
$36
Café
6N
$38
Rich Cocoa
490
$30
51H deep honey
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Pure Radiant Tinted Moisturizer SPF 30 in Guernsey, against Ulta Beauty Collection Moisturizing Complexion Stick in Dark Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Pure Radiant Tinted Moisturizer SPF 30 in Guernsey.
7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 5N2 Cardamom, against Ulta Beauty Collection Moisturizing Complexion Stick in Dark Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 5N2 Cardamom.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
NARS Pure Radiant Tinted Moisturizer SPF 30 Guernsey
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 5N2 Cardamom
SephoraYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
