Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $34 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Light-medium with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautySephoraCosts $34 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Medium with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame cool undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: medium cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $53 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $23.50 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for oily skin
Retailer shade note: light neutral skin with peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with pink peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $40 moreMatches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light medium with cool pink undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNot marketed for oily/sensitive skinContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for fair to light skin tones with rosy undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sUlta Beauty(product price)Costs $65 moreMatches: Near-identical swatch colourSame cool undertone
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: intense medium shade, rosy undertone
Medium confidence· Digital match
Chanel N°1 DE CHANEL Revitalizing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $81 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: medium with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Light rather than medium coverageNo blurring effect claimedNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: for light medium skintones with cool rosy undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: No blurring effect claimedNot marketed for sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVS
Walgreens$19.99View at WalgreensUlta Beauty(product price)$9.01 less (56%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $31 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNot marketed for normal/sensitive skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $25 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/sensitive skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)Costs $53 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear
Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $54 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)Costs $53 moreMatches: Near-identical swatch colourBoth claim a blurring effectClaims 24-hour wear
Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance
Retailer shade note: intense medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than cool undertoneNot marketed for combination/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than cool undertone · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $27 moreMatches: Very close colourSame natural finishClaims 16-hour wear
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: light to medium skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $26 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for medium cool skin with a subtle peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $26 moreMatches: Very close colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$42 · out of stockView at SephoraShowing 12 of 29 matches
The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Cool (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
38N medium-tan neutral
$32
350C
$24
32.0 Tan Bronze
$30
Chestnut
5.25
$42
2C2
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 15 Cool, against Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light Medium 15 Cool.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $16 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
