Beautler.Your beauty butler

Moisturizing Complexion Stick Dark Cool dupes and alternatives Ulta Beauty Collection

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

Avoid an ingredient

Sort

3 of 31

Only showing matches in serum form.

  • 8 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW65

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Dark CoolChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NW65
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Full coverage
Overall match
80out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
92out of 100
Colour
88
Depth
92
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW60
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneBoth claim a blurring effectClaims 12-hour wear

    Differences: Slightly deeperRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: rich espresso with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 87
    $21$30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Dark Cool (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Very close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Close colour
    • Very deep · Cool undertone

    $30

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65, against Ulta Beauty Collection Moisturizing Complexion Stick in Dark Cool. Every attribute compared, with its share of the score.

ComparedYour shadeDark CoolClosest matchNW65Score
Shade match55% of overall92
Colour88#6c4134#623c30Very close colourColour difference 2.5 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 4.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65.

Same or better

  • Very close colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly deeper
  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy NW65

Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.