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Moisturizing Complexion Stick Fair Cool dupes and alternatives Ulta Beauty Collection

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free6No drying alcohol6Vegan1Cruelty-free1Oil-free0With SPF1Mineral0

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Only showing matches with full coverage.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NW10

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Fair CoolChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NW10
Depth and undertone: Light · Cool · rosy
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
73
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    435 Rose Vanilla
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Dermablend

    Flawless Creator Liquid Foundation Drops

    10N
    Shade match 95
    $43Ulta BeautyUlta BeautyCosts $27 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: fair skin with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW11
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: very fair beige with rosy undertone for very fair skin

    Medium confidence· Digital match

    View match
  4. #5 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    N18
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Near-identical swatch colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: light neutral beige with golden undertone for light skin

    Medium confidence· Digital match

    View match
  5. #6 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    39
    Shade match 94
    $40SephoraSephoraCosts $24 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination/sensitive skin

    Retailer shade note: light skin with cool pink undertones

    Medium confidence· Digital match

    View match
  6. #7 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    MN1
    Shade match 86
    $58Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Very close colourBoth claim a blurring effectClaims 12-hour wear

    Differences: Neutral rather than cool undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    83
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Fair Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    29N light-medium

    Tarte Shape Tape Full Coverage Matte Concealer, shade 29N light-medium

    • Looks identical
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3 Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3 Cool

    • Very close colour
    • Light medium · Cool undertone

    $42

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3C

    • Very close colour
    • Light · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Very close colour
    • Light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.5 Light Beige

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.5 Light Beige

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10, against Ulta Beauty Collection Moisturizing Complexion Stick in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest matchNW10Score
Shade match55% of overall99
Colour99#dfba9e#dfbb9fLooks identicalColour difference 0.4 (0 is identical)
Depth99LightLightSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy NW10

Match price
$46Ulta BeautyUlta Beauty
Costs $30 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.