Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
7 of 30 matches
Only showing matches with medium coverage, in liquid form, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $16 at Ulta Beauty
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $16 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with pink peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $44 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $32 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: for light medium skintones with cool rosy undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyUlta BeautyCosts $31 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $36 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than cool undertoneNot marketed for combination/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than cool undertone · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraThe closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Cool (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
38N medium-tan neutral
$32
350C
$24
32.0 Tan Bronze
$30
Chestnut
5.25
$42
2C2
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory, against Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 8, against Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 8.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1R12 - Cool Ivory
SephoraYour shade $16 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation 8
SephoraYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
