Medium light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
4 of 30 matches
Only showing matches with medium coverage, in stick form.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $16 at Ulta Beauty
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beauty$50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $34 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Not marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Not marketed for dry/oily skin
Retailer shade note: Medium with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$9.01 less (56%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyThe closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Cool (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
38N medium-tan neutral
$32
350C
$24
32.0 Tan Bronze
$30
Chestnut
5.25
$42
2C2
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 15C Larch, against Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 15C Larch.
7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
SephoraYour shade $16 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
