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Moisturizing Complexion Stick Medium Cool dupes and alternatives Ulta Beauty Collection

Medium tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage.

Closest shade match: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 42 Medium

The equivalent shade: scored on colour, depth and undertone only.

The match
Jane Iredale
42 Medium
Depth and undertone: Medium tan · Cool
Finish and coverage: Radiant · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $40 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR92

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Chanel
BR92
Depth and undertone: Medium tan · Cool · rosy
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
81
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$69Ulta BeautyUlta Beauty
Costs $53 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep shade, rosy undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $69Ulta BeautyUlta BeautyCosts $53 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: very intense dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Very close colourBoth claim a blurring effectClaims 24-hour wear

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Medium Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Very close colour
    • Medium tan · Cool undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C0

    • Very close colour
    • Medium tan · Neutral · neutral pink undertone

    $34

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Very close colour
    • Medium · Neutral undertone

    $42

  6. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Close colour
    • Medium · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 42 Medium, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest shade match42 MediumScore
Shade match55% of overall96
Colour94#c28b6a#c18d69Very close colourColour difference 1.6 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 42 Medium.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs powder-based; silicone high vs moderate

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR92, against Ulta Beauty Collection Moisturizing Complexion Stick in Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shadeMedium CoolClosest overall alternativeBR92Score
Shade match55% of overall95
Colour93#c28b6a#bf8762Very close colourColour difference 1.8 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR92.

Same or better

  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim a blurring effect
  • Claims 24-hour wear
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 42 Medium

Match price
$56Ulta BeautyUlta Beauty
Costs $40 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR92

Match price
$69Ulta BeautyUlta Beauty
Costs $53 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.