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Moisturizing Complexion Stick Tan Neutral dupes and alternatives Ulta Beauty Collection

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

The equivalent shade: scored on colour, depth and undertone only.

The match
e.l.f. Cosmetics
Medium 370 N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Tarte CC color-correcting tinted serum Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
Deep
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
85out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Microsmooth Multi-Tasking Baked Face Powder Foundation

    56 Mahogany
    Shade match 93
    $22SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $50SephoraSephoraCosts $34 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/oily skin

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 83
    $39.50SephoraSephoraCosts $23.50 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily skin

    Retailer shade note: tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Montserrat SF10
    Shade match 94
    $56SephoraSephoraCosts $40 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: deep with red golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W8 Warm Medium Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$2.01 less (13%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    50
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed

    Medium confidence· Digital match

    View match
  6. #8 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Tan Neutral
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: tan with peachy to neutral undertone for deeper tan skin

    Medium confidence· Digital match

    View match
  7. Shade match 88
    $47SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/normal skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: tan deep with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: tan/dark skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Tan Neutral (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Caramel

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Caramel

    • Very close colour
    • Medium tan · Neutral undertone

    $12

  2. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 445

    • Looks identical
    • Tan · Olive · warm olive undertone

    $30

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Chocolate

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Chocolate

    • Looks identical
    • Tan · Warm undertone

    $8

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N, against Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest shade matchMedium 370 NScore
Shade match55% of overall99
Colour98#bd7e5b#bd7f5aLooks identicalColour difference 0.8 (0 is identical)
Depth100TanMedium tanCloseDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims long-wearing
  • Adds SPF 30

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Tarte CC color-correcting tinted serum in Deep, against Ulta Beauty Collection Moisturizing Complexion Stick in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest overall alternativeDeepScore
Shade match55% of overall93
Colour90#bd7e5b#bc8165Very close colourColour difference 2.4 (0 is identical)
Depth98TanMedium tanCloseDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte CC color-correcting tinted serum in Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims 16-hour wear
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

Match price
$16Ulta BeautyUlta Beauty
Same price

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Tarte CC color-correcting tinted serum Deep

Best price
$42SephoraSephora
Costs $26 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.