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Moisturizing Complexion Stick Very Fair Cool dupes and alternatives Ulta Beauty Collection

Light medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan2Cruelty-free2Oil-free0With SPF, applied. RemoveMineral2

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Only showing matches with SPF.

  • 27 matches have no SPF listed and are not shown.

Closest shade match: Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Very Fair CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Estée Lauder
1C1 Cool Bone
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55Ulta BeautyUlta Beauty
Costs $39 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium 10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Very Fair CoolChange shade
Depth and undertone: Light medium · Cool
Finish and coverage: Natural · Medium coverage
The match
bareMinerals
Medium 10
Depth and undertone: Light · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Blush Medium MP3
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: light blush medium with pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Moisturizing Complexion Stick Very Fair Cool (Light medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Silk 2.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Silk 2.5

    • Looks identical
    • Light medium · Cool · pink undertone

    $39

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    1CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1CR Cool Rosy

    • Looks identical
    • Light medium · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 5.3 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 5.3 C

    • Very close colour
    • Light medium · Cool undertone

    $32

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3.5C

    • Very close colour
    • Light medium · Cool undertone

    $38

    SephoraView at Sephora
  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW10

    • Very close colour
    • Light · Cool · pink undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    300C

    Rare Beauty Liquid Touch Brightening Concealer, shade 300C

    • Very close colour
    • Light medium · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone, against Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest shade match1C1 Cool BoneScore
Shade match55% of overall96
Colour94#d8b099#ddaf95Very close colourColour difference 1.7 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 1C1 Cool Bone.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims 12-hour wear
  • Adds SPF 15

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth silicone-based; silicone high vs none
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium 10, against Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeVery Fair CoolClosest overall alternativeMedium 10Score
Shade match55% of overall94
Colour91#d8b099#e2b49aVery close colourColour difference 2.1 (0 is identical)
Depth95Light mediumLightCloseDepth difference: 2.8
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal/​sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Medium 10.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Not marketed for oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 1C1 Cool Bone

Best price
$55Ulta BeautyUlta Beauty
Costs $39 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Medium 10

Best price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.