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Velvet Veil Minerals Powder Foundation Fair Cool dupes and alternatives Ulta Beauty Collection

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol8Vegan5Cruelty-free5Oil-free2With SPF4Mineral7

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Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Soft Medium 11

The equivalent shade and the most similar foundation overall.

Your shade
Ulta Beauty Collection
Fair CoolChange shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Soft Medium 11
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
89
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Shade match
88out of 100
Colour
82
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Fairly Medium 05
    Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage

    Retailer shade note: for fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Fair 01
    Shade match 84
    $39.50Ulta BeautyUlta BeautyCosts $23.50 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  3. #4 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 84
    $18.20$26Ulta BeautyUlta BeautyCosts $2.20 more

    Matches: Same cool undertoneBoth claim a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  4. #5 · Dior

    Forever Natural Matte Velvet Compact Foundation

    2CR IN
    Shade match 86
    $64SephoraSephoraCosts $48 more

    Matches: Same cool undertoneSame matte finishSame medium coverage

    Differences: Not marketed for dry/normal/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    40

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match
  5. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 84
    $53Ulta BeautyUlta BeautyCosts $37 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #7 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Fair Ivory 02
    Shade match 80
    $39.50Ulta BeautyUlta BeautyCosts $23.50 more

    Matches: Same matte finishClaims a blurring effectClaims not settling into lines

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  7. #8 · Nudestix

    Tinted Blur Foundation Stick

    Nude Light 1
    Shade match 75
    $16$32SephoraSephoraSame price

    Matches: Same matte finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneSheer rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Matte · Sheer coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Sheer rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: fair neutral nude

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    22B light beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22B light beige

    • Very close colour
    • Fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 2.6

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 2.6

    • Close colour
    • Fair · Cool · pink undertone

    $17

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    01 Fair Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 01 Fair Neutral

    • Very close colour
    • Fair · Neutral undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Close colour
    • Fair · Cool · pink undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5C

    • Close colour
    • Very fair · Cool undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Soft Medium 11, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shadeFair CoolClosest matchSoft Medium 11Score
Shade match55% of overall88
Colour82#e5cac1#f3cec3Close colourColour difference 3.4 (0 is identical)
Depth94FairFairSameDepth difference: 3.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Soft Medium 11.

Same or better

  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth powder-based; silicone none vs none
View full match

Where to buy Soft Medium 11

Best price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.