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Velvet Veil Minerals Powder Foundation Medium to Tan Warm dupes and alternatives Ulta Beauty Collection

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan, applied. RemoveCruelty-free12Oil-free0With SPF3Mineral2

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12 of 30

Only showing matches vegan.

  • 18 matches have no vegan claim listed and are not shown.

Closest shade match: Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 36

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Ulta Beauty Collection
Medium to Tan WarmChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
Basma
36
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Ivory 07

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Ulta Beauty Collection
Medium to Tan WarmChange shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Golden Ivory 07
Depth and undertone: Light · Warm · yellow
Finish and coverage: Matte · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
89
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Golden Beige 13
    Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $23.50 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for light warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    120
    Shade match 96
    $6.99Ulta BeautyUlta Beauty(product price)$9.01 less (56%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Does not claim a lightweight feel

    Retailer shade note: light with warm yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    05: Vanilla
    Shade match 95
    $14Ulta BeautyUlta Beauty$2 less (13%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: light beige with a warm undertone

    Medium confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    04: Light Neutral
    Shade match 95
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: fair beige with a warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Fair Ivory LN2
    Shade match 88
    $38Ulta BeautyUlta BeautyCosts $22 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Vanish Seamless Finish Foundation Stick

    4 Linen
    Shade match 97
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame warm undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light, warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Buff
    Shade match 93
    $12.99Ulta BeautyUlta Beauty$3.01 less (19%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Vanish Seamless Finish Foundation Stick

    3.5 Bisque
    Shade match 96
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame warm undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: fair, warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Hourglass

    Vanish Seamless Finish Foundation Stick

    6 Buff
    Shade match 95
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame warm undertoneClaims 12-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light, golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Revolution Beauty

    Skin Silk Serum Foundation

    F4
    Shade match 91
    $10.50$15Ulta BeautyUlta Beauty$5.50 less (34%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: For light skin tones with a warm neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Medium to Tan Warm (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2 Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2 Warm Peach

    • Looks identical
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.9

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.9

    • Very close colour
    • Light · Warm · peach undertone

    $42

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2W1

    • Very close colour
    • Light · Warm undertone

    $34

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Macadamia

    NARS Radiant Creamy Concealer, shade Macadamia

    • Very close colour
    • Light medium · Warm undertone

    $36

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    180W

    Rare Beauty Liquid Touch Brightening Concealer, shade 180W

    • Very close colour
    • Light · Warm undertone

    $24

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    27H light-medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27H light-medium honey

    • Very close colour
    • Light · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 36, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium to Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium to Tan WarmClosest shade match36Score
Shade match55% of overall98
Colour97#e2b69c#e7b89eLooks identicalColour difference 1.1 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared55
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 36.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs high
View full match

Why the closest overall alternative works

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Ivory 07, against Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Medium to Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shadeMedium to Tan WarmClosest overall alternativeGolden Ivory 07Score
Shade match55% of overall97
Colour95#e2b69c#e5b698Looks identicalColour difference 1.3 (0 is identical)
Depth100LightLightSameDepth difference: 0.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Golden Ivory 07.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth powder-based; silicone none vs none
View full match

Where to buy

Closest shade match

Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 36

Best price
$40SephoraSephora
Costs $24 more

Your shade $16 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 Golden Ivory 07

Match price
$39.50Ulta BeautyUlta Beauty
Costs $23.50 more

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.