Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
23 of 31 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $40 at Sephora
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$20.01 less (50%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Buildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage
High confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraCosts $18 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No blurring effect claimedContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Retailer shade note: Medium to Dark, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$16 less (40%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for combination/oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: medium, yellow undertone
High confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$1 less (3%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: tanned caramel with golden undertone for medium to dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$24.01 less (60%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 50% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephora$1 less (3%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: bronze with golden undertone for dark skin
High confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $14 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: medium w/ beige undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyUlta Beauty(product price)$0.50 less (1%)Matches: Very close colourSame warm undertoneSame matte finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium rich warm skin with a golden hue
High confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50 · low stockView at Macy'sSephoraCosts $15 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage
Retailer shade note: M3.5 - Medium to medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for medium rich warm skin with a golden hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Olive rather than warm undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Olive rather than warm undertone
Retailer shade note: warm olive
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneFull rather than medium coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$27.01 less (68%)Matches: Near-identical swatch colourSame warm undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (3%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$2 less (5%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Looks identical · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephora$38 · out of stockView at SephoraUlta Beauty(product price)$1 less (3%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: No long-wear claimDoes not claim transfer resistanceNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Not marketed for normal skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$2 less (5%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneFull rather than medium coverageNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than warm undertone · Full rather than medium coverage · Not marketed for combination skin
Retailer shade note: for medium to olive skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyTarget$25.01 less (63%)Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSSephoraCosts $12 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Neutral rather than warm undertone
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone
Retailer shade note: medium with neutral undertones
High confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $20 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Olive rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance
Retailer shade note: medium skin with warm olive undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $2 moreMatches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Neutral rather than warm undertoneFull rather than medium coverageNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for medium neutral skin with a peach hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sShowing 12 of 21 matches
The closest shade to Urban Decay Face Bond Self Setting Waterproof Foundation 17 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2Y36
$35
8.5 Medium-Tan
$36
NC40
$30
Sucre D'orge
$36
WN 98 Cream Caramel
$22
Medium Neutral
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Lumi-Matte Foundation in 332, against Urban Decay Face Bond Self Setting Waterproof Foundation in 17. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 332.
19 shared ingredients; weighted similarity 50%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation in SYRACUSE, against Urban Decay Face Bond Self Setting Waterproof Foundation in 17. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in SYRACUSE.
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation 332
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced · lowest price $11.97 at Walmart
NARS Natural Matte Longwear Foundation SYRACUSE
SephoraYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
